344 Beauty Bar - www.344beautybar.com - Katharine

Digital Marketing Set-Up (One Time Fee) * Digital Marketing Monthly Management

onboarding notes

https://watch.screencastify.com/v/Drm4e1z7CBdh1KnNZ9YB

https://www.instagram.com/344beautybar/


$500 off packages (no say of 6 emsculpt neo) - always try to sell a package. But if ppl don’t get financing let them pay for one treatment. 
3400 for 6 treatments -$500 = $483/session 
In this area you are needing to say 3400 for emsculpt neo (in march they will be able to change)

A gynocologist ( coastal 757 ) riva, chesapeak weight loss = their biggest competition

Botox - $14/unit
$11/unit new client was advertising w/ spark
-new client special
-30 unit @ the same appoint at this price must use during the same visit

$11 membership-  $20/month membership 

Filler- 150 off eyelight filler

Lip special they usually do - 
-natural look
-artists
-face balancing
-don’t look fake
-B/c doing mid-face and not just lower face
-more rested vs. more filler

—1 first syringe new client special - 
$75/off w/ spark 

Filler has slowed down
Usually will di $75 off a syringe
Trying to add in sculptra- good for their client base. 
Restalyne sold ½ as much this year as last year. 


Facebook doesn’t like her cards for payment. Has to verify the account. They did see a charge go through, did send bank statement w/ charge from dard. 

Ivy was a sales rep for Allergan. 
Injectors are leaving them and opening their own place
But a lot of people coming back b/c they are too expensive. 

NEED MORE NEW CLIENTS

Focus on salesmanship and not just app training. Sales don’t have any urgency.they are empowering their staff to add-ons to get them booked. 10 free units of botox when booking now. 


Spark had an ad account for them? Started a new one - emailing spark to make sure they are not in danger of circumventing systems. 936-373-2584

Own domain? No, who owns it? Nextstepdigital does hosting and pay them monthly. Who created their current. “Best friend’s brother” big fish. American history museum website NYC maker! Something happened to their website and he did. She has an in-house person for website changes. But big major back end, are done by NexStepDigital. Current site w/ GoDaddy. 

Comments & Events

Nicol Razon, Medstar


A client will come from Richmond even. People will make 1:45 min drive! 
Ppl will drive for the name. A med spa in EVERY neighborhood in VA beach.
Neighborhood they are in is the most well to do. 
Most expendable income
Further away less money. 
Largest navel base in the U.S. 15 miles away.
Up to 30 miles of targeting?? 
Chesapeake, hampton, portsmith, V.beach, williamsburg, norfolk, newport news (7 cities, no one crosses the tunnel)

Got 3 (emsculpt neo)leads in 2 months for facebook and google w/ spark. 
$3250 / month for maintenance + all neo + injectables ads on facebook 
750/month for ads also?
Nicol Razon, Medstar
Campaigns | Total Budget | Google Budget | Meta Budget | Targeting


Emsculpt Neo | 2250 total | $1250 google | 1000 meta | 30 miles

Filler | 1000 Total  | 1000 Meta | 30 Miles


Botox | 1000  Total  | 1000 Meta | 30 Miles
Nicol Razon, Medstar
vy Harper 43671366
*we may still need to confirm ad account access*

Domniique manager, front desk coordinatero - maddy ( on the trainings) 
Nicol Razon, Medstar
FB ad account: 

344 Beauty Bar 141984982
Ad account ID: 141984982
Owned by 344beautybar