Posted by Vania J · Jun 27, 2022 at 8:00 PM

Onboarding Mtg

Date: June 27th, 2022
Time: 12pm
Attendees: WZ, VJ, Isabelle,

Micro-Site/Website URL: go.dermsc.com

Services:
-CoolSculpting (regular)
-Emsculpt Neo

Key Notes:

Domain is on Wild West Domains. The old marketer owns their domain. They might have to buy a completely new domain. We did go in and request delegate access though to support@
They want to own their hosting so Whitney suggested WP Engine. BUT they decided that we can host it for now
They have never run google ads before. Their new GBP is under dermatologysanclemente.com
new google ad acct-627-922-2856- starting with a smart campaign
Google Analytics/GTM: make new
Whitney will connect us with Elizabeth in an email to explain that she needs to transfer the FB page ownership back over. But keep in mind that they already made a new FB page. But Whitney said it looks like a personal page with an ad account, not a business page- called CoolSculpting Derm.
Whitney let them know that we are going to have to have another call.
WE NEED TO SCHEDULE ANOTHER MEETING. Did not discuss ads, budgets, etc, and need access to FB. Whitney will email where we left off and what the next steps are.
FB account associated with FB ad acct does not have a profile pic or friends or any activity. they are adding all these items now but we warned them that we may still get shut down.
Whitney walked them through adding a payment method for their FB ad acct. Whitney set their billing increments lower.
We are going to start with just Emsculpt Neo with 1500 on google and 1000 on facebook. We will reevaluate in 30 days. They seemed suspicious of how the cost per impression goes.
they also weren't onboard with trying to convert emsculpt leads into coolsculpting because they are still so new with coolsculpting.

Ad Budget Notes:
Emsculpt Neo- DEMO Content

Platform: Google
Budget: 1500

Platform: Facebook
Budget: 1000

Offer: $600
Disclaimer: *New clients only. Can not be combined with any other offers. Discount off the price of a complete package treatment plan.
Targeting: 10-15 miles
Notes: Best of Dana Point Gold, Top Dermatologist Award. Will be emailing us these awards.

FREE MICROSITE

Info Gathered:
Website URL: www.dermsc.com
Micro-Site URL: go.dermsc.com (TBD)
Domaine Registrar: Wild West (possibly go daddy? from the appearance of it)
Hosting: we will host them for now
Google Adwords ID: 627-922-2856, new acct-starting with a smart campaign

Google Analytics: no tags found on site, Hector we will need a new GTM and GA, please and thanks!
Google My Business: we have access at support@
Facebook Page - Could not get access. They are not an admin. Someone named Elizabeth is from previous marketing company. They were able to give us admin access at second mtg 7.11.22
FB Ad Acct: could not access yet. They may have created one with their personal page. FB Ad ID: 1002052697151921. Does not have a profile attached to it so it may get shut down. See notes above.
Main Phone Number:
Contact 1:
Office Location: Dana Point (NOT San Clemente)
Financing: carecredit
Following Treatments Free Consults: CoolSculpting, Emsculpt
Awards & Recognitions for Campaign Pages: Best of Dana Point Gold, Top Dermatologist Award. Will be emailing us these awards.
Lead notifications: coolsculptingderm@gmail.com
Website desired aesthetic: Lifestyle with a sexy edge
Notes: Their CoolSculpting rep is Lindsay.
Whitney quoted them about 6-8 weeks to launch.