September Monthly Google Ads and Facebook Reports - Avalon
Hello,
How are you?
Coolsculpting consumer demand is seasonal. It is normal for a business to
slow down in late August through the end of September and also during the
holidays. During these periods fewer people are searching for these
treatments on Google. So it is normal to see fewer leads and business.
Right after the holidays, consumer demand goes way up and should remain
steady through the end of summer 2020. We are constantly working to get you
as many customers as possible regardless of the season.
Attached are the reports for Google Ads and Facebook for last month.
Google Ads Account Summary:
(Spent / Conversions / CPA)
$973 / 2 / $486.28
Notes on Google Ads:
- Actual spend was short of the budget for September.
- Last month there was a significant dip in the conversion rate. This
usually signifies there is an issue with conversion tracking. There is an
issue with the way the landing page is rendering, see screenshot here:
https://prnt.sc/pdgii8
Facebook Account Summary:
(Spent / Conversions / CPA)
$480.41 / 5 / $96.08
Notes on Facebook:
- Spend was right on budget for the month but there was a sharp decline
in the conversion rate last month which effected the number of leads and
average cost / lead.
- As I noted on the Google report, there is an issue with the way the
Coolsculpting page is rendering that is prohibiting users from converting.
- I have paused ads until it can be resolved.
Let me know if there are any questions.
Chris
How are you?
Coolsculpting consumer demand is seasonal. It is normal for a business to
slow down in late August through the end of September and also during the
holidays. During these periods fewer people are searching for these
treatments on Google. So it is normal to see fewer leads and business.
Right after the holidays, consumer demand goes way up and should remain
steady through the end of summer 2020. We are constantly working to get you
as many customers as possible regardless of the season.
Attached are the reports for Google Ads and Facebook for last month.
Google Ads Account Summary:
(Spent / Conversions / CPA)
$973 / 2 / $486.28
Notes on Google Ads:
- Actual spend was short of the budget for September.
- Last month there was a significant dip in the conversion rate. This
usually signifies there is an issue with conversion tracking. There is an
issue with the way the landing page is rendering, see screenshot here:
https://prnt.sc/pdgii8
Facebook Account Summary:
(Spent / Conversions / CPA)
$480.41 / 5 / $96.08
Notes on Facebook:
- Spend was right on budget for the month but there was a sharp decline
in the conversion rate last month which effected the number of leads and
average cost / lead.
- As I noted on the Google report, there is an issue with the way the
Coolsculpting page is rendering that is prohibiting users from converting.
- I have paused ads until it can be resolved.
Let me know if there are any questions.
Chris