Calista Laser - www.calistalaser.com - 🔴 SEO client 🔴 - Emily

Team: Kristabel & Gerlie. This is for a client who already has a website we can use that we just need to optimize.

Calista Laser April 2021 Google Ads + Social Media Campaign

Hi Trish,
How is business?

It looks like you are doing great from our end. It's peak season. Demand is
high. So if you are seeing a great ROI, I would suggest you raise your
budget by 15 - 20%. We can back it down later in the season.

Our Referral Program

Medstar is trying to bring on a few more clients to help our
sister/partner, Whitney pay for her Botox/Filler habit. If you know anyone
that needs marketing help, we’d really appreciate an introduction. If your
referral signs on as a client, we’ll take $300 off your next bill, to say
thank you.

Your Referral Program

If you are not already running a patient referral program, I suggest you
start one. Our providers that have referral programs see great results.
Incentivize both your current patients and their referrals by offering 100$
off their next treatment. Please let us know if you would like any help
creating graphics/emails to inform people about our referral program

Below are the details of the ad report.

Google Ads Ad Spend Vs Impression Share
Overall Impression Share 17.22%
coolsculpting: Ad Spend $$1,479.05 / Impression Share 17.22%

Your Ad Metrics from Last Month, please let me know if you have any
questions.

Google Ads (Date Range: 4/1/2021 - 4/30/2021)
Total Cost: $1,479
Total Conversions (Leads): 36
Average Cost Per Conversion: $41.08
Total Clicks: 395
Average Cost Per Click: $1,479.05
Search Impression Share: 17.22%

Facebook / Instagram Ads (Date Range: 4/1/2021 - 4/30/2021)
Total Cost: $991.17
Total Conversions (Leads): 56
Average Cost Per Conversion: $17.70
Total Clicks: 1,402
Impressions: 34,850