Client Overview
Website Design + Development
• Complete CoolSculpting treatment redesign and
development on www.calistalaser.com/
• Create SEO optimized CoolSculpting content (750-
1000 words)
• Install lead capture forms, integrate with
autoresponder and set up client & customer
notifications
• Optimize website for optimal desktop, tablet,
mobile and cross-browser usability
• Design custom graphics
Digital Marketing
Set Up (One-
Time Fee)
• Set Up Google Ads pay per click campaigns for
CoolSculpting related searches
• Set up Facebook and Instagram ad campaigns
• Perform keyword research, create ad groups and
ad copy
• Set up Facebook/Instagram ad campaigns
• Set up conversion tracking, sales funnels and
goals: Google Analytics, Google Tag Manager,
Google Search Console, Call Tracking, Facebook
conversion tracking, etc.
Time Fee)
• Set Up Google Ads pay per click campaigns for
CoolSculpting related searches
• Set up Facebook and Instagram ad campaigns
• Perform keyword research, create ad groups and
ad copy
• Set up Facebook/Instagram ad campaigns
• Set up conversion tracking, sales funnels and
goals: Google Analytics, Google Tag Manager,
Google Search Console, Call Tracking, Facebook
conversion tracking, etc.
Digital Marketing Monthly Management
• Monthly management of Google Ads / Social
Media Ads
• Optimize campaigns for conversions monthly
• Monitor budget and adjust bids to gain better ROI
• Manage keyword selection and audience targeting
• Consult Exit pop technology
to increase leads
DIGITAL MARKETING AGREEMENT
DIGITAL MARKETING AGREEMENT
At all times the media, websites, and graphics we
create custom for you, are your property. There is a
three month minimum for Digital Marketing
Management Services. Subsequent monthly
recurring charges may be canceled at any time with
30 days’ notice. Your advertising costs, web
ACTIVITY DESCRIPTION QTY RATE AMOUNT
hosting, and any other associated costs are your
responsibility, and you determine the limit of your
monthly advertising budget you wish us to manage.
Medstar Media, Inc. is not obligated to provide any
subsequent services if monthly recurring charges
are not received. All marketing purchasing
accounts will be in your name. If additional costs
are necessary for any service needed for you, we
will obtain your approval first.
This agreement shall be interpreted under the laws
of the State of Utah, and exclusive jurisdiction shall
be the courts in Salt Lake County, Utah. Medstar
Media, Inc.’s limits of any liability to you shall not
exceed the amounts paid by you to Medstar Media,
Inc. Time is of the essence, and if any provision of
this agreement is found unenforceable, the remain
provisions shall bind the parties.
I know for next time I am the one who has to assign the content to Melissa when I post these overviews.