Chic Med Laser & Aesthetic Center - www.chicmed.com- Katharine

Website Design + Development * Digital Marketing Set-Up (One-Time Fee) * Digital Marketing Monthly Management

Onboarding MTG

Date: 6-17-2020
Time:
9am
Attendees:
WZ, VJ, Christine

Micro-Site/Website URL: (current)
chicmed.com

 Services:
-CoolSculpting Elite
-Hydrafacial

Key Notes:
  • has a marketing company that does website we will be taking over the digital marketing for her aesthetic services.
  • client thought the domain was through hosttek but it is actually showing as network solutions
  • domain registered through aetna- domains@aetnainteractive.com
  • the goal is to expand the microsite into a full site
  • we will need a new domain or the old marketing company to give her access
  • we bought her a new domain with godaddy. Chicmedlaser.com. we have delegate access through support@
  • bought her new hosting with wpengine during the meeting: it's under support@- chicmedlaser
  • needs to request full admin access to her google ad acct
  • they don't have access to the email the google assets seem to be under chicmedlaseraestheticscenter.com
  • FB is under @chicmed
  • We got access to the FB page and FB ad acct. Checked payment method. Client approved it. 
  • moving into a new location within the next couple of weeks. Will give us the address as soon as possible. 

Ad Budget Notes:

CoolSculpting Elite-Demo and exisiting Content
  •  $1500 per month on Google Ads- Client approved.
  • Offer: Buy 1, Get 1 half off
  • Targeting: 10 miles
Hydrafacial-Demo Content
  • $1000 per month on FB/IG Ads- Client approved
  • Offer: $50 new client special
  • Targeting: 10 miles
  • NOTES: can't have a UG video for FB ads for us until the first week of July. WZ sent her a video-making guide. 

Info Gathered:

Website URL: chicmed.com
Micro-Site URL: (final) chicmedlaser.com
Domaine Registrar: Godaddy
Hosting: wpengine
Google Adwords ID: 649-247-8816
Google Analytics: UA-96080079-1
Google My Business: access granted to support@
Facebook Page - @chicmed we got access
FB ID - Ad Acct:
1709543107079, we got access
 Main Phone Number: 781-899-2442
Front Desk Contact: Manager- Kaitlin Keene and front desk team
Office Location:
Waltham, 02453
Financing: care credit
, united medical funding
Free Consults: CoolSculpting Elite
Awards & Recognitions for Campaign Pages: Best of Waltham 2018-2021- Best Medspa, Best Facial & Skincare through Bestofsurveys.com
Lead notifications: info@chicmed.com
Website desired Aesthetic: GLAM GO-AHEAD
NEW ADDRESS: please note for web design <-- Alyssa Workman, Medstar Alyssa heads up
241 Moody St.
Waltham, MA 02453
 
CS Rep is: Rob DeClemente


NOT approved yet to use any of the content on the existing site. The client needs to review her contract. She'll find out and let us know. DEFINITELY NO to using any of the stock images on site. Ask client is we need to use anything from the About Us. Use demo content <--- Alyssa Workman, Medstar Alyssa also a heads up but we will also note in the task out. Still waiting for digital marketing to be transferred over to us. 

NO COMPETITORS

Comments & Events

Vania J, Medstar
Hector Mota, Operations Manager at Medstar Hector WZ asks if you can update that tab for Ivonne on Weekly Client and Ad Audit sheet? (notes below). There are no competitors.

"When tasking out websites or ads please always let me know about competitors. We've added a column on the Weekly Client and Ad Audit sheet  under "Client competitor under medstar". We added a "Date Updated" to the sheet to keep track of when it was last updated:"

https://docs.google.com/spreadsheets/d/1a36lofCZNAlbZNBjCrel_lhiLVaVq5dYg7i17NqxvSM/edit#gid=222594456