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September Monthly Google Ads Report - CI Medspa

Hello Laura.


How are you?


Coolsculpting consumer demand is seasonal. It is normal for a business to
slow down in late August through the end of September and also during the
holidays. During these periods fewer people are searching for these
treatments on Google. So it is normal to see fewer leads and business.
Right after the holidays, consumer demand goes way up and should remain
steady through the end of summer 2020. We are constantly working to get you
as many customers as possible regardless of the season.


Attached is the report for Google Ads for last month.



Google Ads Account Summary:

(Spent / Conversions / CPA)

$5,506 / 36 / $152.94



Notes on Google Ads:

- Actual spend was right on budget last month.
- My focus this month was to dial in performance and increase the
conversion rate – which increased by 24%.
- Performance improved considerably month/month. The total number of
leads was up 16% and the average cost / lead was down 11%.



Let me know if there are any questions.


Chris