Conc Academy
Date: 6.14.21
Time: 2pm PST
Attendees: Pat Ebeling, CZ, VJ
New injector: teaches for the aesthetics skin institute in FL. They want him to reproduce what he does for them but for Concierge.
-Starting in Chicago, hope to expand.
-Start with 3-day courses in botox and filler.
-National Medic Aesthetics Institute. Keep separate from Concierge.
- 2 a month but one will always be sold out. So start with one a month then progress to two a month.
-20 students per session. Max capacity 24.
-Will be out of their location. Will convert hair salon into a training center
-4-5k per training
-Chris suggests they offer financing. They have Green Sky. (Does that work for trainings?)
-Not web-based learning at this point. The Website doesn't need to carry course information.
-Samples of current business model we could look at- Esthetic Skin Institute in FL
-wants to be CEU certified for continuing education credits
-wants to target nurses and physician's assistants
-We need more examples of who is doing this right so we can research and replicate their ad campaign strategy.
-Examples: Tru Aesthetics, The Skin Institute, National Laser Institute. They like the Spark website's design.
-One website for plastic surgery does a lead capture that they want for their website. If you want to see the pricing or gallery you have to enter name, number, email.
Web Design: they want it functional, effective, and professional.
Next Steps: Ask from Concierge Team
-Outline for what they want for site.
-Send us more site with specifics about what they like from each site
Chris will do research as to what targeting and ad budgets should look like.
They want to offer the first class by Sept 1
Set up follow-up meetings: 30 mins a week to start framing it out. While MZ and team write up content.
- they will offer, as part of their program, 2-week fellowship options, business advice module as well.
Chris' Notes:
https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=US&view_all_page_id=160704030616458&search_type=page&media_type=all
www.esiw.com - the trainer from here.
http://www.nationallaserinstitute.com/ - big in the business
https://www.yourspark.com/ - likes this page.
Time: 2pm PST
Attendees: Pat Ebeling, CZ, VJ
New injector: teaches for the aesthetics skin institute in FL. They want him to reproduce what he does for them but for Concierge.
-Starting in Chicago, hope to expand.
-Start with 3-day courses in botox and filler.
-National Medic Aesthetics Institute. Keep separate from Concierge.
- 2 a month but one will always be sold out. So start with one a month then progress to two a month.
-20 students per session. Max capacity 24.
-Will be out of their location. Will convert hair salon into a training center
-4-5k per training
-Chris suggests they offer financing. They have Green Sky. (Does that work for trainings?)
-Not web-based learning at this point. The Website doesn't need to carry course information.
-Samples of current business model we could look at- Esthetic Skin Institute in FL
-wants to be CEU certified for continuing education credits
-wants to target nurses and physician's assistants
-We need more examples of who is doing this right so we can research and replicate their ad campaign strategy.
-Examples: Tru Aesthetics, The Skin Institute, National Laser Institute. They like the Spark website's design.
-One website for plastic surgery does a lead capture that they want for their website. If you want to see the pricing or gallery you have to enter name, number, email.
Web Design: they want it functional, effective, and professional.
Next Steps: Ask from Concierge Team
-Outline for what they want for site.
-Send us more site with specifics about what they like from each site
Chris will do research as to what targeting and ad budgets should look like.
They want to offer the first class by Sept 1
Set up follow-up meetings: 30 mins a week to start framing it out. While MZ and team write up content.
- they will offer, as part of their program, 2-week fellowship options, business advice module as well.
Chris' Notes:
https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=US&view_all_page_id=160704030616458&search_type=page&media_type=all
www.esiw.com - the trainer from here.
http://www.nationallaserinstitute.com/ - big in the business
https://www.yourspark.com/ - likes this page.