COR Medspa April Google Ads + Social Media Campaign
Hi Team,
How are you? I am bored to death.
So April has been odd Nationwide. People were more busy watching the Tiger
King than searching Google for aesthetic treatments.
For example, the demand (people searching) for CoolSculpting dropped by
nearly 50% which means less demand but still a lot of supply (providers
bidding on ads) so the cost per click went up by 65%
Oddly enough VR searches went up during the Pandemic. So the cost went
down. Why does VR demand go up and demand for fat reduction go down? I feel
like there is a stand-up joke in there somewhere.
Below are the metrics, please let me know if you have any questions.
April Ad Campaign Metrics
Google Ads (Date Range: 4/1/2020 - 4/30/2020)
Total Cost: $3,787
Total Conversions (Leads): 9
Average Cost Per Conversion: $420.80
Total Clicks: 199
Average Cost Per Click: $19.03
Search Impression Share: 90.48%
Facebook / Instagram Ads (Date Range: 4/1/2020 - 4/30/2020)
Total Cost: $914.25
Total Conversions (Leads): 12
Average Cost Per Conversion: $76.19
Total Clicks: 325
Impressions: 51,628
How are you? I am bored to death.
So April has been odd Nationwide. People were more busy watching the Tiger
King than searching Google for aesthetic treatments.
For example, the demand (people searching) for CoolSculpting dropped by
nearly 50% which means less demand but still a lot of supply (providers
bidding on ads) so the cost per click went up by 65%
Oddly enough VR searches went up during the Pandemic. So the cost went
down. Why does VR demand go up and demand for fat reduction go down? I feel
like there is a stand-up joke in there somewhere.
Below are the metrics, please let me know if you have any questions.
April Ad Campaign Metrics
Google Ads (Date Range: 4/1/2020 - 4/30/2020)
Total Cost: $3,787
Total Conversions (Leads): 9
Average Cost Per Conversion: $420.80
Total Clicks: 199
Average Cost Per Click: $19.03
Search Impression Share: 90.48%
Facebook / Instagram Ads (Date Range: 4/1/2020 - 4/30/2020)
Total Cost: $914.25
Total Conversions (Leads): 12
Average Cost Per Conversion: $76.19
Total Clicks: 325
Impressions: 51,628