COR Medspa August 2020 Google Ads + Social Media Campaign
Hi COR Medspa Team,
How is everyone doing at COR?
This month's marketing report is ready and we are elated about the results.
Overall, you had 194 Facebook leads and 80 Google ads conversions which is
awesome. Your cost per click on Google ads is also low at only $3.89.
Still, one area that we are concerned with is your low overall search
impression share.
Your percentage is at 28.24% which is low. Especially when you consider
that 70% to 95% is the recommended number for best results. The search
impression share is the percentage of people who are shown your ads.
Anything under 95% means that your budget is not high enough and there are
more people searching for your ads than your budget allows them to see.
We can discuss this as well as other ideas when you get a chance.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 28.24%
coolsculpting: Ad Spend $3,433.11 / Impression Share 26.44%
dermal fillers: Ad Spend $751.63 / Impression Share 37.66%
microneedling: Ad Spend $494.07 / Impression Share 51.01%
hair restoration: Ad Spend $737.47 / Impression Share 21.95%
brand: Ad Spend $0.00 / Impression Share 100%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $5,416
Total Conversions (Leads): 80
Average Cost Per Conversion: $67.11
Total Clicks: 1,391
Average Cost Per Click: $3.89
Search Impression Share: 28.24%
Facebook / Instagram Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $3,193.90
Total Conversions (Leads): 194
Average Cost Per Conversion: $16.46
Total Clicks: 5,069
Impressions: 168,936
Please let us know if you have any questions about this report or anything
else.
Thanks.
How is everyone doing at COR?
This month's marketing report is ready and we are elated about the results.
Overall, you had 194 Facebook leads and 80 Google ads conversions which is
awesome. Your cost per click on Google ads is also low at only $3.89.
Still, one area that we are concerned with is your low overall search
impression share.
Your percentage is at 28.24% which is low. Especially when you consider
that 70% to 95% is the recommended number for best results. The search
impression share is the percentage of people who are shown your ads.
Anything under 95% means that your budget is not high enough and there are
more people searching for your ads than your budget allows them to see.
We can discuss this as well as other ideas when you get a chance.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 28.24%
coolsculpting: Ad Spend $3,433.11 / Impression Share 26.44%
dermal fillers: Ad Spend $751.63 / Impression Share 37.66%
microneedling: Ad Spend $494.07 / Impression Share 51.01%
hair restoration: Ad Spend $737.47 / Impression Share 21.95%
brand: Ad Spend $0.00 / Impression Share 100%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $5,416
Total Conversions (Leads): 80
Average Cost Per Conversion: $67.11
Total Clicks: 1,391
Average Cost Per Click: $3.89
Search Impression Share: 28.24%
Facebook / Instagram Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $3,193.90
Total Conversions (Leads): 194
Average Cost Per Conversion: $16.46
Total Clicks: 5,069
Impressions: 168,936
Please let us know if you have any questions about this report or anything
else.
Thanks.