CS PROJECTS

CC

certifiedny.com
hospitality clients (hotels/rest)
Residential construction
not a standard - custom - fine. luxury

You have already created beautiful spaces for well-known people and brands. The next step is to show it off properly and to the right people.  The fundamental strategy behind marketing yourself online is the same with any business.  Here are few tips to get you in the right direction:

1. Build a website that is fast, easy to use, allows people to communicate with you and shows off your work.  Your site should be very similar to all the big brands. Here you can find sites that have won awards. They are the best. http://webbyawards.com/ - Copy what the guys who have spent tens of millions testing their sites have done.

You do not need to spend tens of thousands. Use WordPress (free) and purchase a well-used template.  Here is a list of the most popular templates find a few you like https://themeforest.net/popular_item/by_category?category=wordpress

2. Content (SEO): Your website needs to publish content  and teach people what you do. If you write more about luxury construction that your competitors you can eventually rank higher naturally in Google.  Writing long case studies will allow you to tie your name in with the famous clientele you work.

3. Targeted Marketing:  you can run ads to your website by paying Google, Facebook, etc. Once they are on the website what do you want to happen? Do you want them to sign up, request information,  contact you, etc.  If you are looking to acquire customers you will need to have the tools in place to do so. You will also need to constantly optimize your page to increase engagement. 

4. Content Marketing / PR - if you have something great to talk about and you can prove it then it's easy to get big publishers to show off your work or allow you to write for them. Links from big publishers will boost your site in the rankings. 

When people Google "Certified Construction" you want great results to show up like this: http://www.forbes.com/sites/hannahelliott/2011/07/18/ed-westwick-dina-lohan-join-ferrari-rally-and-polo-match-at-hamptons-estate/#2322ab464c59
but it does not because you have not promoted it. 

Wikipedia, media, and other credible sources  will make your brand look great online. 

5. Social Media - no one wants to be friends with a general contractor, dentist, an attorney, etc. However, with the right strategy you could get a much better result.  If you build a social media site that shares the finest hotels, apts, restaurants, cars, etc and occasionally share your work it adds credibility to your brand and it makes it much easier to build a following. You can still use social media to target certain groups without building 


Website Development / Online Marketing Campaigns 
Below are sites I have built or marketing / content campaigns I have worked on. 

https://warrentricomi.com/ (one of your clients also one of mine)
https://www.voeazul.com.br/en/home / (transportation)
http://www.lenovo.com/us/en/ - electronics (viral campaign)
skinneymedspa.com (medical)
http://wilhelmina.com/ (talent)
shapearmy.com (fitness) 
mmauno.com (sports)

Facebook Pages

 I use Facebook to  build an audience, drive traffic to a specific site and to deliver targeted ads: 

https://www.facebook.com/mma.uno/ 700,000 fans
https://www.facebook.com/spoilednyc/ (542k) 

Content Management 

I help my clients create content and acquire contributor positions large media outlets. This expands their reach and helps them push traffic to their site.

I cannot share client content with you. However, I have listed a few links to content I have done for NBC, Cancer Awareness, etc. 

http://www.telemundodeportes.com/mma/  (Sports)
http://www.cosmopolitan.com/sex-love/news/a33437/hidden-camera-check-yourself/ 
(most viewed cancer PSA ever created. 25million views  across all platforms
Fast Company: http://www.fastcocreate.com/3041237/heres-your-subway-etiquette-guide-as-interpretd-by-two-dudes-in-colorful-bodystockings

Resources

A good read on why content goes viral: 
http://www.huffingtonpost.com/noah-kagan/why-content-goes-viral-wh_b_5492767.html
http://www.forbes.com/sites/neilpatel/#640dac67bea1 - read anything from this guy.