Hubspot - Settings
- Subscriber: contacts who know of your business and have opted in to hear more from your team. This are likely visitors that have signed up for your blog or newsletter.
- Lead: contacts who have shown sales readiness beyond being a subscriber. An example of a lead is a contact who signs up for a content offer from your business.
- Marketing Qualified Lead: contacts who have engaged with the team's marketing efforts, but are still not ready to receive a sales call. An example of a MQL is a contact who respond to a specific form in a marketing campaign.
- Sales Qualified Lead: contacts who have indicated through their actions that they are ready for a direct sales follow up. An example of a SQL is a contact who submits a question about your product through a contact form.
- Opportunity: contacts who are real sales opportunities.
- Customer: contacts with closed deals.
- Evangelist: customers who advocate for your business and whose networks may be leveraged for further leads.
- Other: a wildcard stage that can be used when a contact does not fit any of the above stages.