Robert Brace
5-2
D28 PAGE:
4-11
28 Day Challenge
Private Training Classes & DVD
3-29
working with bikini.com -
Prior email
Wants to make it more of a celeb page, highlight him.
Wants to hook up infusion soft.
Going to start writing
http://www.ashleyborden.com -
CZ Create Graphics: 2-3 Large Banners
Press Section: Which Press do you want featured? Helpful to have screen shot of mag or pub then a graphic of the entire article. www.ashleyborden.com
Form Creation: What Are Goals: Robert email goal questions - dynamic
RB: Welcome Email needs to go out: content, what graphics, any links to page.
RBInfusion Soft: let me know the direction for leads.
Video Page: http://shop.bikini.com/search?q=robert+brace#/?&Itemtype=content&display_type=List&auto_redirect=True
RB- will send video links.
Banner: RB - will outline will
Consolidate:
Phase 1
Finalize Site - Move on to your domain 2 Hours
Hook up autoresponders, analytics, web masters 1 hour
DNA Genetic - Customizing the graphic - 2 hours
Content - written, keywords, graphics, videos, -
robertbraceweb@gmail.com - password
5 Hours - Hook up your site, train, dna fit page - hook autoresponders
Phase 2
5 hours - 5
Adwords:
Local Engine Optimization (Google Local, Yelp, )
Main Graphic -
Trainers page -
Move site over to main - need login info.
http://demo.theme-fusion.com/
http://rb.t-rexmedia.info/
https://www.canva.com/ - free graphic design
Take pics of trainers, write a paragraph bio
Take pics of the gym - landscape
In home training page.
GENETRIC TESTING PARAGRAPH - SECTION
Home Page
Offer / Banner 1) Personal Training
Offer / Banner 2) 28 day challenge (come into gym) (before and after)
Offer / Banner 3) Genetic Training
Offer / Banner 4) Posture Correction - Sports Rehab
Offer / Banner 4) Residental & Corporate (Home / Office Training) - RB going to send a page.
Personal Training
Need 300-400 word overview of personal training and then add summaries of the 28 day, genetic, posture/sports
TRAIN AT HOME . We also offer residents of Soho and NYC the opportunity to train at home, in their apartments or buildings gym.
TAKE US WITH YOU: All of our programs are blostered by online support. We have over 1000 predesigned online workouts and classes to keep you on track when you travel or cannt get to train with us in at home or in our Soho location.
Genetic Training (DNA)
What is Genetic Fitness Program
a) what is
Testimonials
Robert send in one ogranized if possible for http://the28daychallenge.com/ if possible (testimonials)
- grabs from site -
Before and after pics
eventually locate a layout.
http://the28daychallenge.com/ - moving before after
Alter-Ego - cool tranformation video
Alicia Rountree - Summary in testimonial turn interview into the blog.
Videos
Contact
About: (add)
Soho Blog vs Blog
? Get certified page from other site?
The Genetic Fitness Plan
x - amount of people have this gene so we develop plans like this
x - have that gene -
The Genetic Diet Plan
Online Workouts (Genetic Based)
Lead Pages - Going to set it up.
High end design mailing list.
D28 PAGE:
4-11
28 Day Challenge
Private Training Classes & DVD
3-29
working with bikini.com -
Prior email
Wants to make it more of a celeb page, highlight him.
Wants to hook up infusion soft.
Going to start writing
http://www.ashleyborden.com -
CZ Create Graphics: 2-3 Large Banners
Press Section: Which Press do you want featured? Helpful to have screen shot of mag or pub then a graphic of the entire article. www.ashleyborden.com
Form Creation: What Are Goals: Robert email goal questions - dynamic
RB: Welcome Email needs to go out: content, what graphics, any links to page.
RBInfusion Soft: let me know the direction for leads.
Video Page: http://shop.bikini.com/search?q=robert+brace#/?&Itemtype=content&display_type=List&auto_redirect=True
RB- will send video links.
Banner: RB - will outline will
Consolidate:
I have a meeting tomorrow after which I will send you details. Also I To summarize. I have been working on press and media to create more opportunities and that part is going well (TMZ, Page 6 etc) and I have quite a bit happening in that regard so I will be getting much more traffic. I am also using infusionsoft to clean up the leaks in my pipeline. So I will need offer banners. I will need to make the homepage feature me more as a celebrity trainer with commercial value. I will do this in stages. But this is an overview. I will be much more specific when we chat, probably best to chat on Monday.
Home Page.
Feature:
My Products. D28 DVD & Supermodel Ballet Body | Reel & Work with Bikini.com
Video Page:
Featuring my videos & bikini.com segments
Offers:
Offer Banners with links to 2 or 3 product services pipleines.
Phase 1
Finalize Site - Move on to your domain 2 Hours
Hook up autoresponders, analytics, web masters 1 hour
DNA Genetic - Customizing the graphic - 2 hours
Content - written, keywords, graphics, videos, -
robertbraceweb@gmail.com - password
5 Hours - Hook up your site, train, dna fit page - hook autoresponders
Phase 2
5 hours - 5
Adwords:
Local Engine Optimization (Google Local, Yelp, )
Main Graphic -
Trainers page -
Move site over to main - need login info.
http://demo.theme-fusion.com/
http://rb.t-rexmedia.info/
https://www.canva.com/ - free graphic design
Take pics of trainers, write a paragraph bio
Take pics of the gym - landscape
In home training page.
GENETRIC TESTING PARAGRAPH - SECTION
Home Page
Offer / Banner 1) Personal Training
Offer / Banner 2) 28 day challenge (come into gym) (before and after)
Offer / Banner 3) Genetic Training
Offer / Banner 4) Posture Correction - Sports Rehab
Offer / Banner 4) Residental & Corporate (Home / Office Training) - RB going to send a page.
- Robert will locate images for home page banners See 4 offers above
- Send Bio -
- Send organized file of before and after if possible. From 28 day ,
- Content Outline -
a) extensive genetic testing- this needs to at least 1500-2000 words - when creating outline just list the topics and a few bullets to discuss as well as useful source links
b) personal training - needs to include nyc locations. Outline topics I will add keywords
c) 10-20 topic ideas for future blog articles
Personal Training
Need 300-400 word overview of personal training and then add summaries of the 28 day, genetic, posture/sports
Robert Brace Pesronal Training
Briish born personal trainer and television personality Rober Brace has been delivering, results driven personal training services in Soho for over ten years. Roberts background as a professional ballet dancer gives him a unique perspective on how to achieve amazing transformations and a body that performs at it shghest level.
START THE RIGHT WAY: Each client is taken through a functional movement assessment by a certified FMS specialist. This helps us determine if there are any muscle, posture and joint imbalances or weaknesses that need to be corrected before we begin a program.
YOUR PERSONAL TRAINING PROGRAM: After your movement assessment we can determine which personal training program works best for you. Our programs include our 28 Day Chllenge program for fast weight loss and body transformation. Our strength and alignemebt program for those wishing to build strength and alignment. Sports training for weekend warriors and professional atheletes. Try our genetic based personal training program. We are the first boutique in New York to offer this customized personal training program based on your DNA profile. We have partnered with DNAFit in London.
TRAIN AT HOME . We also offer residents of Soho and NYC the opportunity to train at home, in their apartments or buildings gym.
TAKE US WITH YOU: All of our programs are blostered by online support. We have over 1000 predesigned online workouts and classes to keep you on track when you travel or cannt get to train with us in at home or in our Soho location.
Our staff consist of some of the best trainers in NYC.
Injury Rehab and Corrective Programs: physical therapist Dr. David Jou is also on hand to provide diagnosis and treatment of inhuries. He consuylts with our personal trainers to make sure you are gettinbg the most out of your personal training sessions.
Genetic Training (DNA)
What is Genetic Fitness Program
a) what is
1. Genetic Fitness Testing: The future of fitness.
2. How do you know if your workout works for you
3. Do you have the fat gene?
9/obesity-gene/32026927/
gene.html
4. Foods to eat to turn off your fat gene
eat/11-food-compounds-turn-fat-genes
5. How to activate your skinny gene
why-it-works.html
6. 5 genes you need to know if you want to lose weight
ACE, PPARA, FTO, TCF7L2, VEGF
sports/genetics-in-sports
7. Your genes and metabolism
slow-metabolism-after-all-scientists-discover-obesity-
gene-8902235.html
8. Are you prone to exercise injury and how to prevent it.
-genetics-of-being-injury-prone/385257/
9. Olympian Genes? The Speed Gene
genes-cheats-2012-olympics-london/
10. Race-performance and genes a controversial topic
dna-olympics-jamaicans-win-sprinting-genetic-lottery-
and-why-we-should-all-care/
11.
fast/what-dna-test-taught-me-about-diet-and-
exercisehealth.
Read more at http://triathlete-
europe.competitor.com/2015/04/09/training-for-the-london-
marathon-or-triathlon-its-as-simple-as-
dna#ypPwulS9Ycy07Jdy.99
Robert send in one ogranized if possible for http://the28daychallenge.com/ if possible (testimonials)
- grabs from site -
Before and after pics
eventually locate a layout.
http://the28daychallenge.com/ - moving before after
Alter-Ego - cool tranformation video
Alicia Rountree - Summary in testimonial turn interview into the blog.
Videos
Contact
About: (add)
Soho Blog vs Blog
? Get certified page from other site?
HOME PAGE
Needs link to blog. Sign Up for newsletter. Lets discuss. Link to D28FORLIFE
PAGE 1
About: Robert Brace
LINK TO MEDIA REEL: https://www.youtube.com/watch?v=4tYDPtOiBIc
Dubbed a “New York Top Fitness Guru” by the New York Daily News, and
a “Top Celebrity Trainer” by Bloomberg Businessweek; Robert Brace is a
celebrity fitness trainer, television personality, former soloist ballet dancer
with The Metropolitan Opera Ballet and star of the Food Network’s weightloss
reality show “Fat Chef." Robert is the creator of the revolutionary D28 For Life DVD program (www.d28forlife.com) available through nationally aired infomercials.
Robert is also creator of The 28 Day Challenge DVD workout
(www.the28daychallenge.com) He has created The Brace Supermodel
Ballet Body workout App with Victoria Secret Model, Alicia Rountree.
Robert has shared his extensive knowledge as a featured guest on media
outlets such as the Good Morning America, The View, The Food Network,
NBC, PIX 11 News, Shape Magazine, Self Magazine, New York Daily News,
Bloomberg Businessweek, amNew York, Juicy Magazine, Uptown
Magazine, Teen Vogue, Essence Online, E-Online, Centric TV Online &
Robert and his train client in his exclusive fitness studio in Soho, New York . His
clients include; Victoria Secret Models, A-List actors, and television/radio
personalities, (See Pictures of Studio)
Address:151 Spring St #2, NY NY 10012. Between Wooster and West Broadway.
PAGE 2
Genetic TRAINING Protocol
Welcome to Robert Brace’s Genetic Training Protocol (GTP.) This new program takes the guesswork out of personal training and enables us to customize your workout and diet program according to your unique, genetic profile and your genetic response to various exercise and diet protocols. We are the first personal training boutique in NYC to partner with London based DNAFit (LOGO ATTACHED TO EMAIL AND LINK is WWW.DNAFIT.COM) to offer this program.
THE PROCESS
Using a data collection kit; a simple mouth swab is taken and sent to Brace’s partner lab in the UK for DNA analysis. Data from the test is then used to create a bespoke report that reveals clients’ specific fitness and diet needs based on their DNA profile. Robert’s team will analyze the report and develop a program based on each client’s genes.
THE TESTING
The genes tested reflect an individual’s strengths and weaknesses in exercise and diet. Thirty genes and their variants are tested including, FTO, the ‘fat gene’ which scientists have discovered can make fatty foods more tempting and alter levels of the hunger hormone, Ghrelin.
THE TEST RESULTS
Clients will now be able to train smarter, make the most of their time in the gym, get faster results and most importantly, they can be confident that their workout and eating plan is designed specifically for their body. Below is an example of some of the data each report will provide.
· What percentage should your time be split between strength and endurance training for the most effective results.
· Is a low carbohydrate, low fat or Mediterranean diet best for you?
· Your genetic propensity to overeat carbohydrates, fats or sugars and solutions to help you develop control.
· Does high intensity, steady state or endurance cardio work best for you?
· How much recovery time does your body need between workouts?
· What vitamin supplements do you really need for optimal health.
· Your propensity for inflammation and which training modalities to reduce your injury potential.
The Genetic Fitness Plan
x - amount of people have this gene so we develop plans like this
x - have that gene -
The Genetic Diet Plan
Online Workouts (Genetic Based)
ONLINE PROGRAMS
LINKS TO SUPERMODEL BALLET BODY APP
LINK TO D28FORLIFE.COM
PAGE 3
Personal Training:
Personal Training. We can create customized personal programs for you based on your goals. Take a look at our clients results here…..(Link to testimonial page)
We have three basic approaches but we can tailor any program to your needs. Here are our basic programs
· The 28 Day Challenge. (Maximum Results Minimal Time)
If you want fast results tryThe 28 Day Challenge is a cutting edge fusion of interval training, weight training and body-sculpting techniques that have produced jaw-dropping results in only 28 days! The science-based, clinically proven techniques used in this program are used by Olympians, professional athletes and bodybuilders.
Program includes:
3 Day fat loss acceleration plan.
Meal Plan (Vegan plan available)
Either 4 sessions per week for 4 weeks (28 days) or 4 sessions per week for 7 weeks (28 sessions-recommeded for women)
Online workout support and solutions.
Maintenance meal plan for after your 28 day challenge is completes.
· Customized Personal Training Program
· Posture Enhancement, Corrective Exercise, Sports & Injury Rehab
Whether you’re an athlete or just looking to get healthy we all need balance mobility and stability to Move more efficiently, with better posture, alignment and less pain.
The Process
Dr. David Jou, our Physical Therapist and sports performance specialist will develop a program based on how you score on the Functional Movement Screen. Our certified athletic trainers will then guide you through the custom program to address any of your mobility and stability issues. Combined with body work such as A.R.T and massage, this program is ideal if you are recovering from injury or looking to improve sports performance.
· Genetic Training Protocol:
This new program takes the guesswork out of personal training and enables us to customize your workout and diet program according to your unique, genetic profile and your genetic response to various exercise and diet protocols. Learn More…(Link to Genetic Training Page)
· At home personal Training. Have our trainers come to you and meet you and train in the convenience of your home.
PAGE 4
Testimonial Page:
All the info is on www.the28daychallenge.com before and after page and alter ego page.
PAGE 5
Blog: SohoSoul.com or Soho Soul & Strength (Health focused blog)
Gene Strength & Health
PAGE 6
Video & Press Page.
Lead Pages - Going to set it up.
High end design mailing list.
ROBERT BRACE PROJECT
Chris, here are my thoughts on the website. I may be wrong about my approach. I
may not need all of the pages below but I am eager to hear your thoughts. The
website needs to do the following.
1. Build and consolidate my brand.
2. Help me build my list, leads and sell personal training services and my online
information products and services.
In short it needs to elevate my brand and lead to sales. Not just give information.The
website will consolidate the following websites: robertbrace.com.
the28daychallenge.com and bodycultureny.com.
Graphic design. I will need some simple graphic design in certain areas of the
wesbite.
Web Pages
Below are the pages I think should be on the site. However it may be overkill
considering the goal of my site. I will leave that up to our discussions.
HOMEPAGE: Branding: Expert Trainer, Health & Fitness Life Coach, Motivational
Speaker. More like Wayne Dyer, Tony Robbins. Lifetsyle Coach.
D28 For Life Link
Newsletter Link
Results scrolling across the bottom
Media Reel
I will eventually add graphic to sell my new online product.
ABOUT PAGE
- Media Reel
- Bio
- press
PERSONAL TRAINING
- Personal Training Philosophy: Graphic
- DNA Fit Philosophy: Graphic
- 28 Day Challenge
- Body Culture-Links to Body Culture Page : BodyCultureny.com
Body Culture page simplified: Abouts Us, Private, Luxury
fitness and wellness concierge. Delivering Personal Training,
Yoga, Massage to homes and residential gyms in Manhattan.
Each month they get a newsletter.
TRAINING SYSTEMS PAGE
- Supermodel Ballet App
- D28 For Life
- The Way
VIDEOS PAGE
Selected Videos and Workouts
RESULTS PAGE
Page of all my clients results. I have a lots of social proof.
NEWSLETTERS:
I need help designing the template for two newsletters. Both will be used to build
my list. One for training one for my new product.
1. High end template for luxury newsletter featuring my clients. This newsletter is
aimed at attracting more high end personal training clients. It will go our once per
month to my list.
2. Blog or Vlog? I am deciding on whether to do a blog, or youtube channel or both?
This is for a general audience to build my list for my new online weight loss product.
More inspirational.
STRATEGIC CONSULTATION
- I will need help with the following:
- Overall strategy for promoting my blog and informational products
- How often to post to social media
- How to integrate website with newsletters and blog/vlog to maximize sales.
- How to position newsletters, website offers, sales funnel.
- Identify daily, weekly, monthly activities and posts.
- Identify assistant to help with posting to social media.
Comments & Events
Chris Zelig
Rb evolved braning tasks
