Sante 9/23/2018
Getting worn out. Has all of these different departments. Hiring someone to the CRM. Told him there was nothing we could do with the hormone ads.
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Sante Meeting
Introducing new modalities and trying to generate leads.
Going to roll out IV Vitamins in Memberships, Hydra Facial, Massage.
Hormone: maybe run radio ads? Need to talk to Heather about ways we can run ads on Facebook.
Vein Videos - (rip and send) to Shane.
Conflict of interest at the hospital and other medical offices removed his position:
DR. Fawad Ghafoori, MD, MBA (Chief Medical Officer and Chair of the Medical Advisory Board)
https://www.dropbox.com/sh/8i6r3tkwo2ddbwy/AABeXyyKm8C_AUIDm1UvJNQ7a?dl=0 (ads for hormones)
Spoke with the heather the Hormone therapy.
men do not like to insomnia, depression. Said radio has not been successful.
In AdWords cannot use the word testosterone the word libido need to avoid.
Men are more likely.
Get back to vitality.
Men are familiar with injections of test. The pellet dissolves. Every three months.
Men 32-65+
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Says women are passionate about sharing the stories.
For women it's about fitness, target the athletes. More energy. Fights osteoporosis. Images of women being active. Overcame with this that and other with BioMedical. Go harder, run faster, Sleep Better.
90% of women are already on hormone therapy. Women come in every three months. Pellett Therapy. Women taking the test as well in menopause helps with symptoms.
Women 38-55 +
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Add Stars to the Website.
Change ads to put Up to 25% OFF.
Press Release
Pitch for Influencers
Hormone Therapy. - Bio-Identical Hormones.
Price Shopping.
June Numbers - leads down by 20%
FB Ad $ 11,715 - $143 leads
CS 93 Leads
CS 50 Leads
---
Said CoolSculpting is not making any money. 80% of the business is CoolSculpting.
---
Consultants - leads that are being taken by consultants, they will actually pitch them.
---
Google $12, 523 - 113 leads
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Men -
Women - menopause
----
Vein Removal - let me know. No promo!
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June - 222,000
May - 235,000
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March
FB Ad Spend: $6343 + Google Adwords: $12,698 + Zelig's $5000 Total Marketing Expenses: $24,101 - $98 to generate a lead
CS Leads 207 / $197,498 Dollar per Lead $954 - 96 consults $2057 DPC
LHR leads 37/ $18,893 Dollar Per Lead: $510 19 Consults $994 DPC
Total Leads 292 / Total Revenue $244,843.73 Dollar Generated Per Lead $838
April
FB Ad Spend $9755 + Google $19,555 + Zelig's $5000 Total $34,000 Avg cost to generate a lead is $99
CS: 277 leads / $177,724.20 _ Dollar Generated Per Lead: $641 -110 consults $1615 DPC
LHR 65 leads / $10,844 Dollar Generated Per Lead: $166 - 16 consults $677.75 DPC
Total Leads 388/ Total Revenue $212,453.25 - Dollar Generated Per Lead $547
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Meeting from 6/3
No show rate very high. need to try to offer something, build urgency, etc.
Need to create excel sheet with lead names to track leads all the way through.
Vein treatments. - laser + injection based.
Hormone Replacement Therapy - Bio-Identical Hormone therapy (testosterone)
IV Vitamins + HydraFacial
------
Internal PR
Veins + Vag
CRM
Bad week in adwords.
PR Web
New Creatives for FB + Instagram
-Voice Notes-
When someone calls ask about they heard about Sante too early.
Anyway, you can read the number back with caller id instead of asking the customers?
Is 555-555-5555 the best number to reach you?
-March Numbers-
Veins - $500 for one leg and $800 going to do laser and injection.
To Do's
Fix Voicemail. No need to do different options.
Create Canned Responses. Major common questions, and objections.
Jaylnn not call center girl.
Rachel - help with the internal PR.
---------------------------------------
Sante Meeting
Introducing new modalities and trying to generate leads.
Going to roll out IV Vitamins in Memberships, Hydra Facial, Massage.
Hormone: maybe run radio ads? Need to talk to Heather about ways we can run ads on Facebook.
Vein Videos - (rip and send) to Shane.
Conflict of interest at the hospital and other medical offices removed his position:
DR. Fawad Ghafoori, MD, MBA (Chief Medical Officer and Chair of the Medical Advisory Board)
Dr. Fawad Ghafoori completed his training at Harvard Medical School and a fellowship at Duke University School of Medicine. He is a member of the American College of Physician Executives, the Society of Cardiovascular Anesthesiologists, the American Association for the Advancement of Science, the Society of Critical Care Medicine and is certified by the American Board of Anesthesiology.
Dr. Ghafoori’s vision is to connect our guests with the technology and expertise needed to refine their appearance, assist them in their wellness journey, and restore confidence. Dr. Ghafoori believes that everyone should have access to our treatments and the ability to feel incredible about themselves, inside and out.
https://www.dropbox.com/sh/8i6r3tkwo2ddbwy/AABeXyyKm8C_AUIDm1UvJNQ7a?dl=0 (ads for hormones)
Spoke with the heather the Hormone therapy.
men do not like to insomnia, depression. Said radio has not been successful.
In AdWords cannot use the word testosterone the word libido need to avoid.
Men are more likely.
Get back to vitality.
Men are familiar with injections of test. The pellet dissolves. Every three months.
Men 32-65+
-------
Says women are passionate about sharing the stories.
For women it's about fitness, target the athletes. More energy. Fights osteoporosis. Images of women being active. Overcame with this that and other with BioMedical. Go harder, run faster, Sleep Better.
90% of women are already on hormone therapy. Women come in every three months. Pellett Therapy. Women taking the test as well in menopause helps with symptoms.
Women 38-55 +
----
Here’s the link for the SEO and Facebook strategy!
https://docs.google.com/document/d/1pXFPHE3Xt8foPkCEUeTTAtYjXBpzuIn-NaFtQo-fSyg/edit?usp=sharing
Put together list of Columns.
Add Stars to the Website.
Change ads to put Up to 25% OFF.
Press Release
Pitch for Influencers
Hormone Therapy. - Bio-Identical Hormones.
Price Shopping.
June Numbers - leads down by 20%
FB Ad $ 11,715 - $143 leads
CS 93 Leads
CS 50 Leads
---
Said CoolSculpting is not making any money. 80% of the business is CoolSculpting.
---
Consultants - leads that are being taken by consultants, they will actually pitch them.
---
Google $12, 523 - 113 leads
----
Men -
Women - menopause
----
Vein Removal - let me know. No promo!
---------
June - 222,000
May - 235,000
-----------
March
FB Ad Spend: $6343 + Google Adwords: $12,698 + Zelig's $5000 Total Marketing Expenses: $24,101 - $98 to generate a lead
CS Leads 207 / $197,498 Dollar per Lead $954 - 96 consults $2057 DPC
LHR leads 37/ $18,893 Dollar Per Lead: $510 19 Consults $994 DPC
Total Leads 292 / Total Revenue $244,843.73 Dollar Generated Per Lead $838
April
FB Ad Spend $9755 + Google $19,555 + Zelig's $5000 Total $34,000 Avg cost to generate a lead is $99
CS: 277 leads / $177,724.20 _ Dollar Generated Per Lead: $641 -110 consults $1615 DPC
LHR 65 leads / $10,844 Dollar Generated Per Lead: $166 - 16 consults $677.75 DPC
Total Leads 388/ Total Revenue $212,453.25 - Dollar Generated Per Lead $547
-----------------------
Meeting from 6/3
No show rate very high. need to try to offer something, build urgency, etc.
Need to create excel sheet with lead names to track leads all the way through.
Vein treatments. - laser + injection based.
Hormone Replacement Therapy - Bio-Identical Hormone therapy (testosterone)
IV Vitamins + HydraFacial
------
Internal PR
Veins + Vag
CRM
Bad week in adwords.
PR Web
New Creatives for FB + Instagram
-Voice Notes-
When someone calls ask about they heard about Sante too early.
Anyway, you can read the number back with caller id instead of asking the customers?
Is 555-555-5555 the best number to reach you?
-March Numbers-
- 14k in Google Adwords 82 web forms 22 calls 104 leads. Roughly $140
- $4500 in FB /Instagram - 43 leads
- March leads were up 20% but sales were down by 15% leads.
- April 388 leads. Booking ratio 39% YTD 51% =
- March 291 leads booking closing ration 57% =
- Regional director for Laser Way may bring in new talent.
- Plan a group meeting.
Veins - $500 for one leg and $800 going to do laser and injection.
To Do's
Fix Voicemail. No need to do different options.
Create Canned Responses. Major common questions, and objections.
Jaylnn not call center girl.
Rachel - help with the internal PR.