Caring Dental July 2020 Google Ads
Doc,
How are you?
How is All Smiles doing? I have an idea I want to try out that I have
tested with different CoolSculpting providers. So the concept is to offer
an Invisalign Coupon for $1000 OFF. You already discount more than that
compared to retail. It is just a softer call to action than actually
requesting an appointment. I think it maybe bring in more leads. You will
get the same high quality leads but also since it is easier you may get
more people on the fence you can convert. You will also get more junk but
overall I think it may be good.
Let me know your thoughts.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 40.61%
invisalign: Ad Spend $2,992.86 / Impression Share 40.61%
Below are the metrics, please let me know if you have any questions.
July Ad Campaign Metrics
Google Ads (Date Range: 7/1/2020 - 7/31/2020)
Total Cost: $2,993
Total Conversions (Leads): 13
Average Cost Per Conversion: $230.22
Total Clicks: 302
Average Cost Per Click: $9.91
Search Impression Share: 40.61%
How are you?
How is All Smiles doing? I have an idea I want to try out that I have
tested with different CoolSculpting providers. So the concept is to offer
an Invisalign Coupon for $1000 OFF. You already discount more than that
compared to retail. It is just a softer call to action than actually
requesting an appointment. I think it maybe bring in more leads. You will
get the same high quality leads but also since it is easier you may get
more people on the fence you can convert. You will also get more junk but
overall I think it may be good.
Let me know your thoughts.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 40.61%
invisalign: Ad Spend $2,992.86 / Impression Share 40.61%
Below are the metrics, please let me know if you have any questions.
July Ad Campaign Metrics
Google Ads (Date Range: 7/1/2020 - 7/31/2020)
Total Cost: $2,993
Total Conversions (Leads): 13
Average Cost Per Conversion: $230.22
Total Clicks: 302
Average Cost Per Click: $9.91
Search Impression Share: 40.61%