Michael Fiorillo, MD April 2021 Google Ads
Hi Team,
How is business?
It looks like you are doing great from our end. It's peak season. Demand is
high. So if you are seeing a great ROI, I would suggest you raise your
budget by 15 - 20%. We can back it down later in the season.
Our Referral Program
Medstar is trying to bring on a few more clients to help our
sister/partner, Whitney pay for her Botox/Filler habit. If you know anyone
that needs marketing help, we’d really appreciate an introduction. If your
referral signs on as a client, we’ll take $300 off your next bill, to say
thank you.
Your Referral Program
If you are not already running a patient referral program, I suggest you
start one. Our providers that have referral programs see great results.
Incentivize both your current patients and their referrals by offering 100$
off their next treatment. Please let us know if you would like any help
creating graphics/emails to inform people about our referral program
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 27.96%
augmentation: Ad Spend $4,999.95 / Impression Share 28.89%
coolsculpting: Ad Spend $2,498.28 / Impression Share 25.18%
mommy makeover: Ad Spend $998.81 / Impression Share 66.72%
halo fractional laser: Ad Spend $741.60 / Impression Share 20.84%
Your Ad Metrics from Last Month, please let me know if you have any
questions.
Google Ads (Date Range: 4/1/2021 - 4/30/2021)
Total Cost: $9,239
Total Conversions (Leads): 146.7
Average Cost Per Conversion: $62.96
Total Clicks: 2,581
Average Cost Per Click: $9,238.64
Search Impression Share: 27.96%
How is business?
It looks like you are doing great from our end. It's peak season. Demand is
high. So if you are seeing a great ROI, I would suggest you raise your
budget by 15 - 20%. We can back it down later in the season.
Our Referral Program
Medstar is trying to bring on a few more clients to help our
sister/partner, Whitney pay for her Botox/Filler habit. If you know anyone
that needs marketing help, we’d really appreciate an introduction. If your
referral signs on as a client, we’ll take $300 off your next bill, to say
thank you.
Your Referral Program
If you are not already running a patient referral program, I suggest you
start one. Our providers that have referral programs see great results.
Incentivize both your current patients and their referrals by offering 100$
off their next treatment. Please let us know if you would like any help
creating graphics/emails to inform people about our referral program
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 27.96%
augmentation: Ad Spend $4,999.95 / Impression Share 28.89%
coolsculpting: Ad Spend $2,498.28 / Impression Share 25.18%
mommy makeover: Ad Spend $998.81 / Impression Share 66.72%
halo fractional laser: Ad Spend $741.60 / Impression Share 20.84%
Your Ad Metrics from Last Month, please let me know if you have any
questions.
Google Ads (Date Range: 4/1/2021 - 4/30/2021)
Total Cost: $9,239
Total Conversions (Leads): 146.7
Average Cost Per Conversion: $62.96
Total Clicks: 2,581
Average Cost Per Click: $9,238.64
Search Impression Share: 27.96%