Dr. Gambhir November 2020 Google Ads + Social Media Campaign

Hi Dr. Gambhir,

Happy Holidays! We’ve sent you a little gift in the mail, so please keep an
eye out for it.

CoolSculpting demand wanes during the holidays. Sells spike up again at the
first of the year. So, hang in there! The slow season is almost over.

Below are the details of the ad report.

Google Ads Ad Spend Vs Impression Share
Overall Impression Share 29.08%
coolsculpting: Ad Spend $2,004.76 / Impression Share 24.4%
lip fillers: Ad Spend $691.96 / Impression Share 33.23%
botox tmj: Ad Spend $558.19 / Impression Share 50.03%
botox migraine: Ad Spend $269.85 / Impression Share 82.1%

Below are the metrics, please let me know if you have any questions.

November Ad Campaign Metrics

Google Ads (Date Range: 11/1/2020 - 11/30/2020)
Total Cost: $3,525
Total Conversions (Leads): 20
Average Cost Per Conversion: $176.24
Total Clicks: 690
Average Cost Per Click: $5.11
Search Impression Share: 29.08%

Facebook / Instagram Ads (Date Range: 11/1/2020 - 11/30/2020)
Total Cost: $1,961.27
Total Conversions (Leads): 230
Average Cost Per Conversion: $8.53
Total Clicks: 2,267
Impressions: 65,468

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