September Monthly Google Ads and Facebook Report - City Derm
Hello,
How are you?
Coolsculpting consumer demand is seasonal. It is normal for a business to
slow down in late August through the end of September and also during the
holidays. During these periods fewer people are searching for these
treatments on Google. So it is normal to see fewer leads and business.
Right after the holidays, consumer demand goes way up and should remain
steady through the end of summer 2020. We are constantly working to get you
as many customers as possible regardless of the season.
Attached are the reports for Google Ads and Facebook for last month.
Google Ads Account Summary:
(Spent / Conversions / CPA)
$2,260 / 21 / $107.64
Notes on Google Ads:
- Actual spend was just below budget last month. I will adjust pacing as
needed in October.
- My focus this month was to dial in performance and increase the
conversion rate – which increased by 88%.
- Performance improved considerably month/month. The total number of
leads was up 24% and the average cost / lead was down 24%.
Facebook Account Summary:
(Spent / Conversions / CPA)
$735.19 / 18 / $40.84
Notes on Facebook:
- Actual spend was a bit shy of the budget for September. I will adjust
the campaign budgets to pick up the pacing for October.
- Conversion rate was down a bit last month which effected the number of
leads and average cost / lead.
- Despite the decrease, the total number of leads was still strong. The
average cost / lead was up to $41 which is higher than what we've seen
historically but still very competitive for Coolsculpting. I'll work to see
if I can get this number down this month.
- All 18 leads were from users on mobile devices.
Let me know if there are any questions.
Chris
How are you?
Coolsculpting consumer demand is seasonal. It is normal for a business to
slow down in late August through the end of September and also during the
holidays. During these periods fewer people are searching for these
treatments on Google. So it is normal to see fewer leads and business.
Right after the holidays, consumer demand goes way up and should remain
steady through the end of summer 2020. We are constantly working to get you
as many customers as possible regardless of the season.
Attached are the reports for Google Ads and Facebook for last month.
Google Ads Account Summary:
(Spent / Conversions / CPA)
$2,260 / 21 / $107.64
Notes on Google Ads:
- Actual spend was just below budget last month. I will adjust pacing as
needed in October.
- My focus this month was to dial in performance and increase the
conversion rate – which increased by 88%.
- Performance improved considerably month/month. The total number of
leads was up 24% and the average cost / lead was down 24%.
Facebook Account Summary:
(Spent / Conversions / CPA)
$735.19 / 18 / $40.84
Notes on Facebook:
- Actual spend was a bit shy of the budget for September. I will adjust
the campaign budgets to pick up the pacing for October.
- Conversion rate was down a bit last month which effected the number of
leads and average cost / lead.
- Despite the decrease, the total number of leads was still strong. The
average cost / lead was up to $41 which is higher than what we've seen
historically but still very competitive for Coolsculpting. I'll work to see
if I can get this number down this month.
- All 18 leads were from users on mobile devices.
Let me know if there are any questions.
Chris