Dr. Renée Moran August 2020 Google Ads + Social Media Campaign
Hi Doc,
How are you? How are things going?
Below are the details of your ads report.
You had a good amount of conversions on both Facebook and Google ads this
month. One area that we can improve on is your search impression share.
Having Search Impression share at 95% or above is essential. Right now
yours is very low. In turn, you are actually missing out on all of the
people searching for your services. Because your search impression share is
so low, it means there are tons of potential leads searching for what you
have to offer them. But, there are more people out there searching than
your budget allows for Google or FB to find and steer your way.
Raising your budgets at this time would be a great way to capitalize on the
high number of potential leads looking for you. Please let us know if you
would like to consider it so we can go over it.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 20.83%
coolsculpting: Ad Spend $3,704.18 / Impression Share 20.83%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $3,704
Total Conversions (Leads): 47
Average Cost Per Conversion: $77.30
Total Clicks: 977
Average Cost Per Click: $3.79
Search Impression Share: 20.83%
Facebook / Instagram Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $1,032.02
Total Conversions (Leads): 46
Average Cost Per Conversion: $22.44
Total Clicks: 972
Impressions: 57,436
If you have any questions about these reports or other concerns, please let
us know.
Thank you.
How are you? How are things going?
Below are the details of your ads report.
You had a good amount of conversions on both Facebook and Google ads this
month. One area that we can improve on is your search impression share.
Having Search Impression share at 95% or above is essential. Right now
yours is very low. In turn, you are actually missing out on all of the
people searching for your services. Because your search impression share is
so low, it means there are tons of potential leads searching for what you
have to offer them. But, there are more people out there searching than
your budget allows for Google or FB to find and steer your way.
Raising your budgets at this time would be a great way to capitalize on the
high number of potential leads looking for you. Please let us know if you
would like to consider it so we can go over it.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 20.83%
coolsculpting: Ad Spend $3,704.18 / Impression Share 20.83%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $3,704
Total Conversions (Leads): 47
Average Cost Per Conversion: $77.30
Total Clicks: 977
Average Cost Per Click: $3.79
Search Impression Share: 20.83%
Facebook / Instagram Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $1,032.02
Total Conversions (Leads): 46
Average Cost Per Conversion: $22.44
Total Clicks: 972
Impressions: 57,436
If you have any questions about these reports or other concerns, please let
us know.
Thank you.