Emerson Medical August 2020 Google Ads
Hi Doc,
How are you doing, Dr. Chalik?
Staying cool in the warm weather?
Your overall conversions for this month were 39. While that is a good
amount of conversions, we believe you can do much better. Looking at the
metrics of your report shows us that what you are spending vs. your
impression share, is off balance. This is the percentage of people looking
for what you are selling - and the amount of people actually seeing your
ads.
Right now you are averaging 26.56% which is very low. Having at least a 95%
impression share is what we want to strive for. However, your budget is not
high enough and as a result, you have more people searching for what you
have to sell, then those who are actually seeing your ads.
One way to offset this is by raising your budget spending. That will allow
us to reach more potential leads that are already out there looking to find
your services.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 26.56%
coolsculpting: Ad Spend $1,456.95 / Impression Share 27.68%
weight loss: Ad Spend $496.05 / Impression Share 24.38%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $1,953
Total Conversions (Leads): 39
Average Cost Per Conversion: $49.03
Total Clicks: 707
Average Cost Per Click: $2.76
Search Impression Share: 26.56%
Please let us know if you have any questions about this report or any other
concerns Dr. Chalik.
Thanks.
How are you doing, Dr. Chalik?
Staying cool in the warm weather?
Your overall conversions for this month were 39. While that is a good
amount of conversions, we believe you can do much better. Looking at the
metrics of your report shows us that what you are spending vs. your
impression share, is off balance. This is the percentage of people looking
for what you are selling - and the amount of people actually seeing your
ads.
Right now you are averaging 26.56% which is very low. Having at least a 95%
impression share is what we want to strive for. However, your budget is not
high enough and as a result, you have more people searching for what you
have to sell, then those who are actually seeing your ads.
One way to offset this is by raising your budget spending. That will allow
us to reach more potential leads that are already out there looking to find
your services.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 26.56%
coolsculpting: Ad Spend $1,456.95 / Impression Share 27.68%
weight loss: Ad Spend $496.05 / Impression Share 24.38%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $1,953
Total Conversions (Leads): 39
Average Cost Per Conversion: $49.03
Total Clicks: 707
Average Cost Per Click: $2.76
Search Impression Share: 26.56%
Please let us know if you have any questions about this report or any other
concerns Dr. Chalik.
Thanks.