Forever Young Wisconsin August 2020 Google Ads + Social Media Campaign
Hi Forever Young Wisconsin Team,
How are Dr. Sabeti?
The marketing report for Forever Young Wisconsin this month is
pretty good. Overall, you had 20 leads on Facebook and 85 on Google
ads which is great.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 30.26%
coolsculpting: Ad Spend $2,996.08 / Impression Share 28.94%
brand: Ad Spend $131.71 / Impression Share 86.61%
hair restoration: Ad Spend $995.77 / Impression Share 35.1%
emtone: Ad Spend $251.15 / Impression Share 18.82%
The one area we may need to address is your search impression share. This
measures
the percentage of people who are seeing your ads. Normally, it is
recommended that
75% to 95% of potential leads are shown your ads. Right now you are only
reaching
30.26% which is much lower.
One way to improve on this number is by increasing your marketing budgets.
Let's
discuss this and other ideas when you have time.
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $4,375
Total Conversions (Leads): 85
Average Cost Per Conversion: $51.47
Total Clicks: 1,008
Average Cost Per Click: $4.34
Search Impression Share: 30.26%
Facebook / Instagram Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $2,062.44
Total Conversions (Leads): 20
Average Cost Per Conversion: $103.12
Total Clicks: 355
Impressions: 25,778
Please let us know if you have any questions or concerns you
would like to discuss.
Thank you.
How are Dr. Sabeti?
The marketing report for Forever Young Wisconsin this month is
pretty good. Overall, you had 20 leads on Facebook and 85 on Google
ads which is great.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 30.26%
coolsculpting: Ad Spend $2,996.08 / Impression Share 28.94%
brand: Ad Spend $131.71 / Impression Share 86.61%
hair restoration: Ad Spend $995.77 / Impression Share 35.1%
emtone: Ad Spend $251.15 / Impression Share 18.82%
The one area we may need to address is your search impression share. This
measures
the percentage of people who are seeing your ads. Normally, it is
recommended that
75% to 95% of potential leads are shown your ads. Right now you are only
reaching
30.26% which is much lower.
One way to improve on this number is by increasing your marketing budgets.
Let's
discuss this and other ideas when you have time.
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $4,375
Total Conversions (Leads): 85
Average Cost Per Conversion: $51.47
Total Clicks: 1,008
Average Cost Per Click: $4.34
Search Impression Share: 30.26%
Facebook / Instagram Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $2,062.44
Total Conversions (Leads): 20
Average Cost Per Conversion: $103.12
Total Clicks: 355
Impressions: 25,778
Please let us know if you have any questions or concerns you
would like to discuss.
Thank you.