Mtg Notes

-would like things to be on brand for us
-they created a drive with examples
-wants to know what the process is for the promotions
-would like more dialogue about the ad copy and creatives
-wants to approve both parts
-dermal filler ad with white hair bun, side profile
-kissing photo for lip filler
-they prefer us using their own content
-use less text (aim for one word or very short phase)
-wants to be looped in. Cant launch without approvals
-botox units video is going to be used for botox creatives
-castro culture <--really needs to come through
-more editorial less template "insert photo here"
-quirky bold style
-"indulge" is a NO word for them. "be yourself" "be natural" "be authentic" "be unique"