💻 Client Overview 📋
Onboarding:
Emily
CSM:
Emily
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Business Name:
Expressions MD
Business Location:
15120 Chippendale Avenue, Suite 101
Rosemount, MN 55608
Rosemount, MN 55608
Current Site URL:
Referred by:
Matt Williams from CoolSculpting
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Website, Microsite, LPs:
Landing Pages (4 free, +750 per additional page)
Treatment Pages:
CoolSculpting
Cool Tone
Botox
Moxi
Cool Tone
Botox
Moxi
Services we will run ads for:
(With suggested starting budgets)
CoolSculpting: $2000 Google Ads / $1000 Meta
Cool Tone: $1000 Google Ads
Botox: $1000 Meta
Moxi: $1000 Google Ads (Optional)
Cool Tone: $1000 Google Ads
Botox: $1000 Meta
Moxi: $1000 Google Ads (Optional)
Unique or Demo Content:
Demo
Primary Contact Name:
Primary Contact Name:
Lynn Broll
Primary Contact Role:
Office Manager
Primary Contact Email:
Primary Contact Phone:
(612) 865-2127
Secondary Contact Name:
Kathy Tolley
Secondary Contact Role:
Team member (specific role unknown)
Secondary Contact Email:
Secondary Contact Phone:
TBD
Tertiary Contact Name:
Dr. Glenn Detlefsen (Dr. D)
Tertiary Contact Role:
Owner / Practice Doc
Tertiary Contact Email:
Tertiary Contact Phone:
TBD
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Notes:
Really nice people quoted VIP pricing - offer 4 landing pages as part of set up service.
Said we could do some website adjustments on the current site and add popups to the current website. Said we could revisit the website later.
Lynn office manager, Lynn runs the show.
They want to focus on Botox, CoolSculpting, CoolTone, and Moxi
They are getting great results with Moxi laser treatments
Did a local thing 17 years ago
Used a Cool partner back in the day
Went back to a local person
Have CoolSculpting Elite and Cooltone #1 and #3
May be able to run botox said they have approval
They have a competitor marketing 6.76 per unit of Botox
May decide not to run Cool Tone or Moxi
Agreed to create a testimonial video (rec'd) VIP Ambassador pricing)
Treatments Available:
CoolSculpting
Botox Cosmetic
Chemical Peels
Forever Young BBL
Hair Removal
Juvederm
Moxi
Voluma XC
Laser Skin Services
Latisse
Photo Facial
Skin Tyte
Botox Cosmetic
Chemical Peels
Forever Young BBL
Hair Removal
Juvederm
Moxi
Voluma XC
Laser Skin Services
Latisse
Photo Facial
Skin Tyte
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Digital Marketing Set Up Service
• Develop ad campaign strategy
• Create and optimize Google Ads PPC and/or Meta
(Facebook/Instagram) campaigns for aesthetic-
related searches
• Perform keyword research
• Develop ad copy and create ad collateral
• Set up conversion tracking
• Set up of automated lead communication and staff
training
Set up fee includes up to 3 free landing pages
Additional landing page $***
• Create and optimize Google Ads PPC and/or Meta
(Facebook/Instagram) campaigns for aesthetic-
related searches
• Perform keyword research
• Develop ad copy and create ad collateral
• Set up conversion tracking
• Set up of automated lead communication and staff
training
Set up fee includes up to 3 free landing pages
Additional landing page $***
Digital Marketing Monthly Management Service
• Monthly management of
Google Ads and/or Meta
campaigns (Facebook and
Instagram)
• Optimize campaigns for
conversions
• Monitor budget and adjust bids
to gain better ROI
• Manage keyword selection and
audience targeting
• Conversion Tools + Lead
Nurture Technology
• Sales training and monitoring
• Call tracking & reporting
Base Fee: $**** per month
**VIP Ambassador Rate: $****
per month
**Discount of $*** applied if you
sign with us within 14 days and
agree to provide us with a video
testimonial once you are thrilled
with our services.
Includes up to four treatment
campaigns
Additional campaign $***
Additional location $***
*You will pay the media cost
directly
Google Ads and/or Meta
campaigns (Facebook and
Instagram)
• Optimize campaigns for
conversions
• Monitor budget and adjust bids
to gain better ROI
• Manage keyword selection and
audience targeting
• Conversion Tools + Lead
Nurture Technology
• Sales training and monitoring
• Call tracking & reporting
Base Fee: $**** per month
**VIP Ambassador Rate: $****
per month
**Discount of $*** applied if you
sign with us within 14 days and
agree to provide us with a video
testimonial once you are thrilled
with our services.
Includes up to four treatment
campaigns
Additional campaign $***
Additional location $***
*You will pay the media cost
directly
I updated the notes above.