Posted by Vania J · Jul 22, 2021 at 7:07 PM

Onboarding Mtg

Attendees: Bernard Gramlich, Cz, Wz, Vj
-we need access to the domain and go daddy acct
-glacier rx machine coming soon sometime in the fall
-CA suggest $750 for each ad campaign, new client discount $75 off for ad copy
-Dr counters discount off a package of 3
-Campaigns

-Dr wants to focus on google for now.
-will pause ads while we build out new campaigns. Chris suggested 1500 for CS ads. Dr needs to check with the accountant on what kind of budget they have for that.
will launch later <---make sure Shane knows
-$1100 off the purchase of 8 treatments or more
currently $650 for 1-7 cycles

-spa is inside the pharmacy

2nd part of onboarding:
-buy him wp engine hosting
-point to go.fairbanksmedspa.com

Whitney set them up a google ads acct under Fairbanks medspa.
Access to FB ad acct and page- team added.

MAIN #: 858.759.6634 <--use this one

(GMB has tracking number listed from other ad agency. DO NOT USE)

-all consults are free

Authority:
-Marisol- CoolSculpting University 2018 <--badge
-top-rated spa badge
-Ranch & Coast magazine may have mentioned them

-He really likes Skinney Medspa's home page
For design, they want a mix of lifestyle and glam. They don't like the "girl in purple pic" (?)
-feature pics of the actual procedure whenever possible

Financing:
https://www.greensky.com/prequal/gsps/home?channel=External-Button-CheckYourRate-300x250&url=fairbanks&merchant=51004718

He currently has a color palette/brand bible. WZ says we will work on that and the logo and omit the green for the medspa site. Logo looks pixellated on website.