Forever Young Medspa August 2020 Google Ads
Hi Forever Young Medspa Team,
Hoping you guys are staying on the shaded side with all of this warm
weather.
This month's report is here and your team had 40 total conversions which is
good. Our cost per conversion is higher than we would like, of course. We
are also seeing that your search impression share is below what we
recommend and like it to be. For best results, 80% to 95% is what we want
to strive for.
The search impression share is crucial for several reasons. It is the
percentage of people who are seeing your ads. Most importantly, it means
that if it is under 95%, more potential customers are searching for your
services, than what your budget allows Google to show them to.
Raising your budgets during high demand is always recommended. Let's
discuss this when you have time so we can improve your SIS (Search
Impression Share) and overall performance.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 24.38%
coolsculpting: Ad Spend $3,497.81 / Impression Share 24.35%
vampire facial: Ad Spend $11.89 / Impression Share 88.37%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $3,510
Total Conversions (Leads): 40
Average Cost Per Conversion: $87.74
Total Clicks: 881
Average Cost Per Click: $3.98
Search Impression Share: 24.38%
Please let us know if you have any questions about this report or any other
concerns.
Thanks team!
Hoping you guys are staying on the shaded side with all of this warm
weather.
This month's report is here and your team had 40 total conversions which is
good. Our cost per conversion is higher than we would like, of course. We
are also seeing that your search impression share is below what we
recommend and like it to be. For best results, 80% to 95% is what we want
to strive for.
The search impression share is crucial for several reasons. It is the
percentage of people who are seeing your ads. Most importantly, it means
that if it is under 95%, more potential customers are searching for your
services, than what your budget allows Google to show them to.
Raising your budgets during high demand is always recommended. Let's
discuss this when you have time so we can improve your SIS (Search
Impression Share) and overall performance.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 24.38%
coolsculpting: Ad Spend $3,497.81 / Impression Share 24.35%
vampire facial: Ad Spend $11.89 / Impression Share 88.37%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $3,510
Total Conversions (Leads): 40
Average Cost Per Conversion: $87.74
Total Clicks: 881
Average Cost Per Click: $3.98
Search Impression Share: 24.38%
Please let us know if you have any questions about this report or any other
concerns.
Thanks team!