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Genesis Health & Wellness - www.benhoganmd.com- Jamie

This is for a client who already has a website we can use that we just need to optimize.
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarJudi Vallano, Medstar +1 others
Posted by Hector Mota ·

Client Overview

Digital Marketing  Monthly  Management 

DIGITAL  MARKETING  AGREEMENT 
• Set Up Google Ads pay per click campaigns for  EmSculpt NEO and Emsella related searches • Set up Facebook and Instagram ad campaigns • Assist client with setting up social media accounts.  Client will be responsible to maintain them (adding  content) 
• Perform keyword research, create ad groups and  ad copy 
• Set up Facebook/Instagram ad campaigns • Set up conversion tracking, sales funnels and  goals: Google Analytics, Google Tag Manager,  Google Search Console, Call  
Tracking, Facebook conversion tracking, etc. Bonus: Up to 10 free development hours to develop  Genesis Health & Wellness Website. We estimate  can we set up the website in 10 hours. If client  wants future website development we bill $200 an  hour once the 10 hours is exceeded. 
Bonus: Content creation of two unique SEO  optimized treatment pages (EmSculpt NEO /  Emsella) 

• Monthly management of Google Ads / Social  Media Ads 
• Optimize campaigns for conversions monthly • Monitor budget and adjust bids to gain better ROI • Manage keyword selection and audience targeting • Consult Exit pop technology 
to increase leads 

DIGITAL MARKETING AGREEMENT  
At all times the media, websites, and graphics we  create custom for you, are your property. There is a  three month minimum for Digital Marketing  Management Services. Subsequent monthly  recurring charges may be canceled at any time with  30 days’ notice. Your advertising costs, web  hosting, and any other associated costs are your  


ACTIVITY DESCRIPTION QTY RATE AMOUNT 


responsibility, and you determine the limit of your  
monthly advertising budget you wish us to manage.  
Medstar Media, Inc. is not obligated to provide any  
subsequent services if monthly recurring charges  
are not received. All marketing purchasing  
accounts will be in your name. If additional costs  
are necessary for any service needed for you, we  
will obtain your approval first.  

This agreement shall be interpreted under the laws  
of the State of Utah, and exclusive jurisdiction shall  
be the courts in Salt Lake County, Utah. You further  
agree that in any event, Medstar Media, Inc.’s limits  
of any liability to you shall not exceed the amounts  
paid by you to Medstar Media, Inc. Time is of the  
essence, and if any provision of this agreement is  
found unenforceable, the remain provisions shall  
bind the parties. 

The return on your marketing investment will vary  
based upon your location, pricing, and business  
good will, which can also be affected by market  
forces beyond anyone’s control. Earnings and web  
rankings of other clients may not be the same as  
yours in your market. We, therefore, cannot, and do  
not, promise any specific rate of return on your  
advertising spend. 

You agree to the terms, conditions and descriptions  
listed above. 

Comments & Events

Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Team,

We are going to build out a new website. Called Genesis Health and Wellness. We are also going to write unique content for Emsculpt NEO and Emsella. Their current site is here http://benhoganmd.com/ - They want to leave this alone maybe add a link on there but our main goal will be to build a new website on their genesis domain. They do not want to offer people the ability to book online. 

 They have an Emsculpt NEO bus tour (early nov) that they want to promote on social media. Talk to them about setting up a raffle, creating an event on FB and promoting, etc. 

They say social media ads are big in their town so she may want to only focus on social media but I would suggest also trying for Google Ads.

Here is the fun part, they need help setting up their Facebook Business Page for Genesis Health and Also an Instagram account. You can set up the ad account from her personal FB page. On the call I am not sure you will have time to do this but quickly we need to get on a screen share with her and train her on how to upload posts, do basic social media things. 

I would suggest we come up with a few graphics to get her started, like FB page banner and maybe a few posts. 

Here are some hubspot notes

Dr. Hogan played at SC became a doctor. He still
Leigh Ann - Office manager/wife (background sports marketing)
Primary care. The first venture was an allergy. Stills sees people at the hospital.
Limited social media. Found it troublesome.
Wants to keep things separately.
2 kids - one plays football.
Usually uses of word of mouth. They have one billboard. They used to have sign at local stadium. Does local
Doesn't want to have people make an appointment online
New name. Genesis Health and Wellness - going to do IV Hydration.
Looking for a finance company having issues with Alpheon.
Bus tour.
Notified 15 people