Basecamp Export

Exported Aug 15, 2025 at 2:33 AM

Genesis Health & Wellness - www.benhoganmd.com- Jamie

This is for a client who already has a website we can use that we just need to optimize.

Digital Marketing Campaigns & Set Up

✔ Pausing Campaigns - No longer a client 1 Hector M. Shane Q.
✔ Zero Traffic 13 Chris Z. Shane Q.
✔ Expand Google ads Radius Targeting 3 Hector M. Shane Q.
✔ 0% Conversion Rate for ALL Ad Campaign 3 Chris Z. Ivonne A.
✔ No Conversion - Emsculpt and Emsella 2 Alyssa W. Chris Z. Ivonne A.
✔ Check spending on Google ads 3 Hector M. Shane Q.
✔ Click Per Call - Facebook - 2 Hector M. Shane Q.
✔ Set up Goals in GTM.
✔ Tracking number Update 3 Hector M. Shane Q.
✔ can i get budgets for this client? 2 Hector M. Shane Q.
✔ Going with Shane's recommendations 9 Hector M. Shane Q.
✔ Send out monthly report
✔ Turn off Emsculpt NEO ads at 3K 5 Hector M. Shane Q. Jun 22, 2022
✔ Build out Welcome emails in our / clients email platform
✔ Facebook / Instagram: Set up campaigns 24 Ivonne A. Shane Q.
✔ Check Lead sheet 1 Isaac K.
✔ Google analytics: set up client dashboard report in support@medstarmedia.com 1
✔ Google Analytics: secure access and set up goals 1 Hector M.
✔ Add badges to Emsculpt Neo 4 Ivonne A. Selena V.
✔ Set up Conversion Tracking
✔ Adwords: order ad copy for unique services
✔ Create Facebook / Instagram ads creatives (if unique needed)
✔ Google My Business - secure access. 12 Hector M.
✔ Set up High Level ( if requested or needed) & send this infographic 1
✔ Google Ads - Set up campaign 25 Hector M. Shane Q.
✔ Google Adwords/ Analytics - link the two accounts, import analytics goals into google adwords 1
✔ Install GTM on site 3 Hector M. Isaac K.
✔ Send client link to Lead Sheet 1 Hector M.
✔ set up lead sheet 3 Hector M. Isaac K.
✔ Set up popups/zapier to campaign pages 2 Jonnamae J.
✔ Set up GTM 1 Hector M.
✔ Provide ad manager with all details and order campaigns Hector M.
✔ Set up call rail for client or access existing call account