Innovations Health & Wellness - www.innovationswellnessnj.com

This is for a client who already has a website we can use that we just need to optimize.

Onboarding meeting

Date: 9.8.21
Attendees: Vj, CZ, WZ, Mitch Weinstein

-CZ requested that they said us admin access to the website and cpanel. Still waiting on website access. WZ is emailing him with what we still need.
-Old Bridge, NJ
-We got access to GA
-google ads acct current. We got access under support@
-Shane and Hector: they have ads currently running. Leave running until our ads are ready to launch.
-host gator not godaddy
-We have access to their hosting
-we also have FB access
- cell number to contact him 732.841.3107
- he wants both a text and email notification for leads: mweinstein09@gmail.com and 732.841.3107
-
does not want front desk training. Does not want to "chase leads" just wants leads to go to a good LP and book online.
-is ok with secret shopping
-very familiar with HL says he "doesn't need training"
-just set up automation and send him the logins.
-wants leads to be directed to a confirmation page with an online booking link. They use MIND BODY.
-currently, they took mind-body off the site because it made people enter too much information to book an appt.
- SET UP CALENDLY FOR CONFIRMATION PAGES <--WZ's idea. Vania will do some research into this.
-He does not want Mind Body on confirmation page if we can avoid. He says that it really affects his conversion rate because there are too many fields to answer. HE wants a short form.
-wants to do a longer gravity form with "consultation request" field being optional.
-"call now to schedule a consultation to double your coolsculpting coupon." From $600 initial coupon to $1200 off. <-- client's suggestions
-Authority claim: They only do Coolsculpting. It's what they specialize in.
-$1250 budget for Google ads: Coolsculpting
Ad copy: "save up to $1300 off 8 cycles or more*"
-Confirmation page: call now to schedule your appt for an extra $100 off countdown timer for 10 minutes.
-Task Dijah to create a coupon graphic for them
-Task Isaac to create a QR code for google reviews

-quoted him a turnaround time of 3 weeks total for ads and landing page. He wants to be up and running in 10-14 days. That's a bit too short a lead time. Whitney said she will tell Shane to expedite. Client says he's coming off an awful August. 
 

Comments & Events

whitney.zelig@gmail.com, Medstar
Hector Mota, Operations Manager at Medstar Hector we ready to build out ads landing page will be

https://innovationswellnessnj.com/coolsculpting/

please tell -Shane and Hector: they have ads currently running. Leave running until our ads are ready to launch.
Hector Mota, Operations Manager at Medstar
Good morning whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  
I will go ahead and let Shane know about the LP and the other ads they have going on. 
Thank you. 
whitney.zelig@gmail.com, Medstar thank you!
whitney.zelig@gmail.com, Medstar
Vania J, Medstar Vania  can we make sure you task out these?