Island Medical Laser August 2020 Google Ads
Hi Island Medical Laser Team,
How are things on the Medical Island? Hope it is not too hot.
Analyzing your report this month lets us see that you had a
good amount of total conversions at 48. In addition, your average cost per
click
was low which is also good.
The only concern from the report is the low number in impression share
percentage.
For best results, having anywhere between 75% to 95% impression share is
what we strive for and want. However, your average is at 23.63% which is
very low. The search impression share measures the pct of people who are
seeing your ads.
When it is this low, it means that your present budget is not high enough
and there are more potential leads searching for your services than your
budget allows Google to show them.
Let's set up a meeting when you get a chance to go over how we can improve
this issue and any others to make your campaigns better.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 23.63%
coolsculpting: Ad Spend $1,499.98 / Impression Share 25.21%
smartlipo: Ad Spend $503.31 / Impression Share 22.82%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $2,003
Total Conversions (Leads): 48
Average Cost Per Conversion: $41.74
Total Clicks: 705
Average Cost Per Click: $2.84
Search Impression Share: 23.63%
Please let us know if you have any questions in regards to this report or
anything else in
general.
Thanks team.
How are things on the Medical Island? Hope it is not too hot.
Analyzing your report this month lets us see that you had a
good amount of total conversions at 48. In addition, your average cost per
click
was low which is also good.
The only concern from the report is the low number in impression share
percentage.
For best results, having anywhere between 75% to 95% impression share is
what we strive for and want. However, your average is at 23.63% which is
very low. The search impression share measures the pct of people who are
seeing your ads.
When it is this low, it means that your present budget is not high enough
and there are more potential leads searching for your services than your
budget allows Google to show them.
Let's set up a meeting when you get a chance to go over how we can improve
this issue and any others to make your campaigns better.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 23.63%
coolsculpting: Ad Spend $1,499.98 / Impression Share 25.21%
smartlipo: Ad Spend $503.31 / Impression Share 22.82%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $2,003
Total Conversions (Leads): 48
Average Cost Per Conversion: $41.74
Total Clicks: 705
Average Cost Per Click: $2.84
Search Impression Share: 23.63%
Please let us know if you have any questions in regards to this report or
anything else in
general.
Thanks team.