Modern Esthetics - www.modernesthetics.com - EC

Digital Marketing Set Up * Digital Marketing Monthly Management Service * Website Development & Design

Onboarding Notes Nicol

Date:2/20/23
Time: 3 pm PT
Attendees: Alexia (owner), Jenna, Whitney, Nicol, Jacqueline D. (owner)


Micro-Site/Website URL: ?


Services:
-Service #1 Emface
-Service #2 Emsculpt Neo

Key Notes:
  • Owners were running their own IG/FB ads and their own google ads. Google stopped the ads (prp) so they took that and botox pages from their site.
  • Spark was going to do IG and FB ads. Owners not happy that no ads have run in the last four months.
  • For now, leave the "Free consult" off of website. For future, Whitney recommended they take CC for the free consultations, charge for no-shows. 
  • Looking to do injectables (botox) and maybe semaglutide in future.
  • Current Facebook biz page is connected to a person named "Modern Esthetics", making it look like a double. Jacqueline will try and link this biz page to her personal account instead. Currently "restricted from advertising"
  • assignment, research adding a new user/switch main use to a FB biz page - 2023 instructions. 

Ad Budget Notes:
Service #1- Emsculpt Neo
 Google Ads: $2000
Meta Ads: $1000

Service #2-Emface
Google Ads: $1000 
Meta Ads: $1000 

 Specials:

Service #1- $1000 off emface
Ad targeting: 5-7 Miles:
- Client approved

Service #2 -$1000 off Emsculpt Neo
Ad targeting: 5 Miles:
 Client approved


Info Gathered:
Website URL:  https://modernesthetics.com/
Micro-Site URL:


Domaine Registrar: godaddy - customer number: 475112353
Hosting: Medstar will host for now.

Google Adwords ID: 262-344-9237, frontdesk@modernesthetics.com (got connected)
Google Analytics:
Google My Business:
Facebook Page - ID - Ad Manager: 11008416852203 or 630383171789628 (got connected)
Main Phone Number: 310-507-7759

Contact 1: Alexia and Jacqueline
Office Location:
343 N Canon Dr
Beverly Hills, CA, 90210
Financing: Care credit and Cherry (using the former more)

Following Treatments Free Consults: yes
 

Awards & Recognitions for Campaign Pages:
Lead notifications:
Website desired Aesthetic: 

email: frontdesk@modernesthetics.com


New boost

Comments & Events

Jenna Maschino, Senior Support Specialist  at Medstar
Jenna's Onboarding Notes:

Web hosting - we will host them for now, and revisit this with them soon. WZ made known our rate includes up to an hour per month - $199 per month

Spark has been working on their site, they designed it did all landing pages, everything, they were going to do ads on Insta and FB, Spark got their Google My Business code but has not yet ran ads

BTL gave them a marketing package

WZ: Recommends getting a credit card from client to hold a consultation slot and having a cancellation policy in place. “If you cancel within 24 - 48 hours we charge X dollars” . They have consultation offer for $50 toward purchase of package

Main phone line: 3105077759

Deactivated FB business page, FB map pin still shows Malibu recommends work w/ Apple Maps to move pin

One of our clients is nearby and coming up as #1, their biz coming up on 5th page even after spending $1500 per month

Current offer is $1000 off of Emface

Currently running $850 off a package of NEO, pricing package at $4000