New Beauty Wellness July 2020 Google Ads
Hi Team,
Your campaigns performed very well last month. I hope you are seeing more
customer revenue on your end. We will discuss the details of this in the
meeting.
*AD SPEND VS IMPRESSION SHARE*
Your ad spend is how much you spend serving ads to the targeted people in
your area searching for your services. Search impression share: The
impressions you've received on the Search Network divided by the estimated
number of impressions you were eligible to receive.
Overall Impression Share 52%
Laser Hair Removal: Ad Spend $800 / Impression Share 48%
Dermal Fillers: Ad Spend $736 / Impression Share 46%
Sculpsure: Ad Spend $686 / Impression Share 81%
Skin Revitalization: Ad Spend $501 / Impression Share 85%
Microneedling: Ad Spend $499 / Impression Share 88%
There is room to serve more ads to all the people in your market. If you
are seeing good results for LHR and Dermal Fillers I would dedicate
additional money there first. Let me know if you would like to increase the
budgets.
*July Ad Campaign Metrics*
Google Ads (Date Range: 7/1/2020 - 7/31/2020)
Total Cost: $3,225
Total Conversions (Leads): 26
Average Cost Per Conversion: $120.14
Total Clicks: 751
Average Cost Per Click: $4.29
Search Impression Share: 52.62%
Your campaigns performed very well last month. I hope you are seeing more
customer revenue on your end. We will discuss the details of this in the
meeting.
*AD SPEND VS IMPRESSION SHARE*
Your ad spend is how much you spend serving ads to the targeted people in
your area searching for your services. Search impression share: The
impressions you've received on the Search Network divided by the estimated
number of impressions you were eligible to receive.
Overall Impression Share 52%
Laser Hair Removal: Ad Spend $800 / Impression Share 48%
Dermal Fillers: Ad Spend $736 / Impression Share 46%
Sculpsure: Ad Spend $686 / Impression Share 81%
Skin Revitalization: Ad Spend $501 / Impression Share 85%
Microneedling: Ad Spend $499 / Impression Share 88%
There is room to serve more ads to all the people in your market. If you
are seeing good results for LHR and Dermal Fillers I would dedicate
additional money there first. Let me know if you would like to increase the
budgets.
*July Ad Campaign Metrics*
Google Ads (Date Range: 7/1/2020 - 7/31/2020)
Total Cost: $3,225
Total Conversions (Leads): 26
Average Cost Per Conversion: $120.14
Total Clicks: 751
Average Cost Per Click: $4.29
Search Impression Share: 52.62%