Digital Marketing Campaigns & Set Up https://docs.google.com/document/d/1IaXpL4CrxDdVENO4hqYlttaaWEAKNXKmmodu6OTQYGg/edit Ad Creative Requests (CSM) ❏ Meta Creative Request (CSM assigns to Creative PM) ❏ Google Ad Copy Request (CSM assigns to Kamie/Ivonne) ❏ Offers Finalized ❏ Budgets Finalized ❏ Ad Setup Campaigns Assigned to Hector (CSM) Ads Setup & Creation ❏ Google Ads - Set up Campaigns ❏ Facebook/Instagram Ads - Set up Campaigns ❏ Google Smart Campaign Setup ❏ Popups - Set Up on Sleeknote Ads Checklist (Before Passing to Shane) ❏ Set up GTM ❏ Set up Lead Sheet ❏ AD Checklist (Hector to verify) ❏ Schedule Front Desk Training ❏ Both Google and Meta Ads tasks assigned to Shane Ads Live Checklist ❏ Test ALL Pop-ups and Forms (JayJay) ❏ GHL Track # Setup (Alyssa/Isaac) ❏ Front Desk Training Completed + Set Up High Level Campaigns ❏ GHL Campaign Automation Setup ❏ Pop-up Request Changes/Check