Sales Mtg
Date: 01.06.21
Time: 1pm PST
Attendees: Ed Mendevil, Luna Daniel, Dr. AJ Singh, WZ, VJ
-Ed wants to see the performance for google ads
-doesn't think that FB is doing much for them
-Current performance doesn't justify spending on marketing. Ed manages financials for NewSkin
-Dr. says most people make appts but don't show up. She says she's gotten 4-5 leads come in but only 1 has purchased.
-shifting focus to laser hair removal and laser facial from coolsculpting
-Ed wants to target tourist demographics
-WZ suggests taking spend of microneedling focus on botox and dermal fillers. Currently they have botox at $331 cost $450 retail for 50 units, $50 discount for new clients
-WZ suggests to them to start giving prices over phone
- discuss with Shane about switching all spending to Google
-New budgets and ad copy. 70% off laser hair removal, 500 for google ads
-Dermal fillers new ad copy/special $50 off new patient, procedure done by
- we need Laser Hair Removal demo content/service page up as soon as possible. Please note that treatments are done by doctor
Ed (cell phone) 949.610.2236
- have omaesthetics.com point to newskinaesthetics.com
Time: 1pm PST
Attendees: Ed Mendevil, Luna Daniel, Dr. AJ Singh, WZ, VJ
-Ed wants to see the performance for google ads
-doesn't think that FB is doing much for them
-Current performance doesn't justify spending on marketing. Ed manages financials for NewSkin
-Dr. says most people make appts but don't show up. She says she's gotten 4-5 leads come in but only 1 has purchased.
-shifting focus to laser hair removal and laser facial from coolsculpting
-Ed wants to target tourist demographics
-WZ suggests taking spend of microneedling focus on botox and dermal fillers. Currently they have botox at $331 cost $450 retail for 50 units, $50 discount for new clients
-WZ suggests to them to start giving prices over phone
- discuss with Shane about switching all spending to Google
-New budgets and ad copy. 70% off laser hair removal, 500 for google ads
-Dermal fillers new ad copy/special $50 off new patient, procedure done by
- we need Laser Hair Removal demo content/service page up as soon as possible. Please note that treatments are done by doctor
Ed (cell phone) 949.610.2236
- have omaesthetics.com point to newskinaesthetics.com
Wondering how much of that has to do with the fear of Covid always before us?
Of course this also happens when people know they won't be penalized for missing an appt. Free consultations have their drawbacks.
1. it could be because they aren't quoting the price
2. are they sending text reminders?
3. are they incentivizing being on time for a consultation? for example skinney offers 200 off another service when you show up for your consultation on time.
In any regard, i think we should write about this on our website and incorporated this into our front desk training
In my head its like not a real appt until they confirm with me.
I believe it is a combination of all. But, mostly if you don't have no reason not to show or to show, you won't do it unless you really need to.
People only go to appointments if they really WANT TO.. or HAVE TO...
The rest, need to have a reason to be MADE TO go to them... for these people is where incentives and penalties come in handy.