Website Design + Development * Digital Marketing Set Up (One-Time Fee) * Digital Marketing Monthly Management
Posted
by Hector Mota
·
💻 Client Overview 📋
Comments & Events
Hector Mota,Operations Manager
Website Design + Development
• Complete micro-website with focus on Invisalign + Implants • Install lead capture forms, integrate with autoresponder and set up client & customer notifications • Optimize website for optimal desktop, tablet, mobile and cross-browser usability • Design custom graphics
Discount Gwen - Invisalign Discount 1 -
Digital Marketing Set Up (One-Time Fee)
• Set Up Google Ads pay per click campaigns for Invisalign and Implant related searches • Set up Facebook and Instagram ad campaigns • Perform keyword research, create ad groups and ad copy • Set up Facebook/Instagram ad campaigns • Set up conversion tracking, sales funnels and goals: Google Analytics, Google Tag Manager, Google Search Console, Call Tracking, Facebook conversion tracking, etc.
Digital Marketing Monthly Management
• Monthly management of Google Ads / Social Media Ads • Optimize campaigns for conversions monthly • Monitor budget and adjust bids to gain better ROI • Manage keyword selection and audience targeting • Consult Exit pop technology to increase leads
DIGITAL MARKETING AGREEMENT
At all times the media, websites, and graphics we create custom for you, are your property. There is a three month minimum for Digital Marketing Management Services. Subsequent monthly recurring charges may be canceled at any time with 30 days’ notice.
Notified 18 people
Hector Mota,Operations Manager
*** Chris Notes ***
Invisliagn + Implant
Vania - the queen of all things dental will you please use your Success Manager magic.
New client: this is from a new contact from Invisalign named Gwen. She reps the west coast. We need to take good care of this Dr. Rumple. He is super busy and we can use Gwen as a tool to help us get in touch with staff, etc.
We will build him a free micro-website so please use something we already have.
NOTES FROM REP & FROM MY MEETINGS Gwen said Dr is hestitant
Hi there!
I met with Dr Rumple last Thursday and was attending a digital marketing conference myself on Friday – sorry for the delay!
Dr. Rumple has some specific questions that maybe you can help answer and I can take back to him for consideration in his decision-making process.
Overall – I think he feels the hesitation mainly around how doing ads with you would be different from when they were ran before and weren’t making an impact. Here are a few thoughts he had:
Is there a way to look into the area/market and see if other Invisalign ads are working or doing well? He outlined Arlington, WA as a “blue collar” community where Invisalign might not really align with the needs of the audience in the area In working with you – would your campaigns lead people to a microsite separate from his website or would he need to update his Invisalign page with better info and a contact form? How are leads organized or tracked?
For me – the education conference I attended had heavy emphasis on using Google Analytics to evaluate the traffic coming to the website from existing ads or SEO and determine if that is the issue first before changing the website or running Google ads. To be clear – the class barely skimmed the surface of these areas but enough that I want to explore helping dentists examine their website and currently analytics for traffic and conversions to help them better understand which path is a better fit for driving leads to their practice. Does that make sense? If you have some additional insights you can share to help me grasp the big picture AND how to present these strategies to my dentists – I am all ears. I feel like I understand enough to be dangerous lol and I don’t want to lead a practice astray? Thank you!
-Gwen
Date: May 3 2022, 9:49am
By: Chris Zelig
Gwen Connected
Date: Apr 15 2022, 9:48am
By: Chris Zelig
New to Invisalign Not doing any marketing Merged two practices - They use Weave **** setup with Mircowebsite **** monthly focus on implant and Invisalign
Website Design + Development
Implants
• Install lead capture forms, integrate with
autoresponder and set up client & customer
notifications
• Optimize website for optimal desktop, tablet,
mobile and cross-browser usability
• Design custom graphics
Digital Marketing Set Up (One-Time Fee)
Invisalign and Implant related searches
• Set up Facebook and Instagram ad campaigns
• Perform keyword research, create ad groups and
ad copy
• Set up Facebook/Instagram ad campaigns
• Set up conversion tracking, sales funnels and
goals: Google Analytics, Google Tag Manager,
Google Search Console, Call Tracking, Facebook
conversion tracking, etc.
Digital Marketing Monthly Management
Media Ads
• Optimize campaigns for conversions monthly
• Monitor budget and adjust bids to gain better ROI
• Manage keyword selection and audience targeting
• Consult Exit pop technology
to increase leads
DIGITAL MARKETING AGREEMENT
create custom for you, are your property. There is a
three month minimum for Digital Marketing
Management Services. Subsequent monthly
recurring charges may be canceled at any time with
30 days’ notice.
Invisliagn + Implant
NOTES FROM REP & FROM MY MEETINGS
Gwen said Dr is hestitant
Hi there!
I met with Dr Rumple last Thursday and was attending a digital marketing conference myself on Friday – sorry for the delay!
Dr. Rumple has some specific questions that maybe you can help answer and I can take back to him for consideration in his decision-making process.
Overall – I think he feels the hesitation mainly around how doing ads with you would be different from when they were ran before and weren’t making an impact. Here are a few thoughts he had:
Is there a way to look into the area/market and see if other Invisalign ads are working or doing well?
He outlined Arlington, WA as a “blue collar” community where Invisalign might not really align with the needs of the audience in the area
In working with you – would your campaigns lead people to a microsite separate from his website or would he need to update his Invisalign page with better info and a contact form? How are leads organized or tracked?
For me – the education conference I attended had heavy emphasis on using Google Analytics to evaluate the traffic coming to the website from existing ads or SEO and determine if that is the issue first before changing the website or running Google ads. To be clear – the class barely skimmed the surface of these areas but enough that I want to explore helping dentists examine their website and currently analytics for traffic and conversions to help them better understand which path is a better fit for driving leads to their practice. Does that make sense? If you have some additional insights you can share to help me grasp the big picture AND how to present these strategies to my dentists – I am all ears. I feel like I understand enough to be dangerous lol and I don’t want to lead a practice astray? Thank you!
-Gwen
Not doing any marketing
Merged two practices -
They use Weave
**** setup with Mircowebsite
**** monthly
focus on implant and Invisalign
Note from client: