Pre-Onboarding Notes
Invisliagn + Implant
Vania - the queen of all things dental will you please use your Success Manager magic.
New client: this is from a new contact from Invisalign named Gwen. She reps the west coast. We need to take good care of this Dr. Rumple. He is super busy and we can use Gwen as a tool to help us get in touch with staff, etc.
His name is Dr. Tyler Rumple https://www.pilchuckdental.com/about-us
We will build him a free micro-website so please use something we already have.
NOTES FROM REP & FROM MY MEETINGS
Gwen said Dr is hestitant
Hi there!
I met with Dr Rumple last Thursday and was attending a digital marketing conference myself on Friday – sorry for the delay!
Dr. Rumple has some specific questions that maybe you can help answer and I can take back to him for consideration in his decision-making process.
Overall – I think he feels the hesitation mainly around how doing ads with you would be different from when they were ran before and weren’t making an impact. Here are a few thoughts he had:
Is there a way to look into the area/market and see if other Invisalign ads are working or doing well?
He outlined Arlington, WA as a “blue collar” community where Invisalign might not really align with the needs of the audience in the area
In working with you – would your campaigns lead people to a microsite separate from his website or would he need to update his Invisalign page with better info and a contact form? How are leads organized or tracked?
For me – the education conference I attended had heavy emphasis on using Google Analytics to evaluate the traffic coming to the website from existing ads or SEO and determine if that is the issue first before changing the website or running Google ads. To be clear – the class barely skimmed the surface of these areas but enough that I want to explore helping dentists examine their website and currently analytics for traffic and conversions to help them better understand which path is a better fit for driving leads to their practice. Does that make sense? If you have some additional insights you can share to help me grasp the big picture AND how to present these strategies to my dentists – I am all ears. I feel like I understand enough to be dangerous lol and I don’t want to lead a practice astray? Thank you!
-Gwen
Hi there!
I met with Dr Rumple last Thursday and was attending a digital marketing conference myself on Friday – sorry for the delay!
Dr. Rumple has some specific questions that maybe you can help answer and I can take back to him for consideration in his decision-making process.
Overall – I think he feels the hesitation mainly around how doing ads with you would be different from when they were ran before and weren’t making an impact. Here are a few thoughts he had:
Is there a way to look into the area/market and see if other Invisalign ads are working or doing well?
He outlined Arlington, WA as a “blue collar” community where Invisalign might not really align with the needs of the audience in the area
In working with you – would your campaigns lead people to a microsite separate from his website or would he need to update his Invisalign page with better info and a contact form? How are leads organized or tracked?
For me – the education conference I attended had heavy emphasis on using Google Analytics to evaluate the traffic coming to the website from existing ads or SEO and determine if that is the issue first before changing the website or running Google ads. To be clear – the class barely skimmed the surface of these areas but enough that I want to explore helping dentists examine their website and currently analytics for traffic and conversions to help them better understand which path is a better fit for driving leads to their practice. Does that make sense? If you have some additional insights you can share to help me grasp the big picture AND how to present these strategies to my dentists – I am all ears. I feel like I understand enough to be dangerous lol and I don’t want to lead a practice astray? Thank you!
-Gwen
Date: May 3 2022, 9:49am
By: Chris Zelig
Gwen Connected
Date: Apr 15 2022, 9:48am
By: Chris Zelig
New to Invisalign
Not doing any marketing
Merged two practices -
They use Weave
1500 setup with Mircowebsite
1500 monthly
focus on implant and Invisalign
Not doing any marketing
Merged two practices -
They use Weave
1500 setup with Mircowebsite
1500 monthly
focus on implant and Invisalign
Date: Apr 15 2022, 9:44am
By: Chris Zelig
Website URL: www.pilchuckdental.com
Note from client:
Note from client:
Date: Apr 12 2022, 11:08am
Left message with Staff member
Date: Apr 5 2022, 9:22am
By: Chris Zelig
---------- Forwarded message ---------
From: Chris Zelig <chris@medstarmedia.com>
Date: Thu, Jun 23, 2022 at 12:25 PM
Subject: Re: Invisalign Patient Acquisition
To: <drrumple@pilchuckdental.com>, <rumpletj@gmail.com>, Gwen Coleman <gcoleman@aligntech.com>
From: Chris Zelig <chris@medstarmedia.com>
Date: Thu, Jun 23, 2022 at 12:25 PM
Subject: Re: Invisalign Patient Acquisition
To: <drrumple@pilchuckdental.com>, <rumpletj@gmail.com>, Gwen Coleman <gcoleman@aligntech.com>
Hi Dr. Rumple,
We are excited to get started! We are here to help you acquire more patients for your Invisalign and Implant business. We can also help you promote other treatments by request in the future at no additional cost.
I have attached the agreement. If it looks good you can make a payment here>. You will notice we gave you a FREE $2500 micro-website to make it less expensive for you to acquire patients. This website will not interfere with your current website. You can thank Gwen for that who pushed hard to make sure you got the best deal possible.
Next, I will introduce you to my team who will schedule an onboarding call so we can explain the process in detail, go over promos, targeting, etc. We will need very little of your time. However, it is important that we are able to be connected with the staff members who are in charge of answering phones and booking appointments. Normally, the setup process takes 6-8 weeks. However, if you or your team can help us get what we need quickly we can get you launched faster. I know you are busy so if you want to connect us with a staff member to do most of the leg work that will save you time. Whatever works best for you.