• Complete micro website design and development
using the WordPress platform with focus on
CoolSculpting lead generation.
• Install lead capture forms, integrate with
autoresponder and set up client & customer
notifications
• Optimize website for optimal desktop, tablet,
mobile and cross-browser usability
• Design custom graphics

• Set Up Google Adwords pay per click campaigns
and paid social campaigns on Facebook / Instagram
• Perform keyword research, create ad groups and
ad copy
• Set up Facebook/Instagram ad campaigns
• Set up conversion tracking, sales funnels and
goals: Google Analytics, Google Tag Manager,
Google Search Console, Call Tracking, Facebook
conversion tracking, etc.

• Monthly management of Google Adwords and
active Facebook and Instagram campaigns.
• Optimize campaigns for conversions monthly
• Monitor budget and adjust bids to gain better ROI
• Manage keyword selection and audience targeting
• Consult Exit pop technology
to increase leads.
Includes management of two locations