Ad meeting: Follow up

-Chris explained the ad strategy and initial issue with budgets
-they asked what was a good conversion rate that they should be aiming for
-CZ explained the difference between conversion rates for ads and converting consults. 
-we are implementing automatic emails and coupons
-Dr. wanted to know if they could be notified when an optimal time to boost budgets occurs. 
-After Labor Day, Sept and Oct good, nov tapers down. Cz said we could push a little more traffic in sept then back it back down- mid-Oct and Nov. 
-CZ explained what bidding on an ad refers to
-CZ explained reasons that the report is not fully accurate,
-CZ explained ways in that we can assure a hard stop on ad budgets
-they will get back to us after the decision regarding a budget raise. Currently, they are spending the bare minimum.