Riverside Medical August 2020 Google Ads + Social Media Campaign
Hi Riverside Medical,
How are your guys holding up with the hot weather?
My team has prepared your marketing report for this month. You had a good
number of conversions on both Facebook and Google ads. However, we are
noticing that your search impression share is extremely low at 16.24%.
Generally, to deliver the best results, search impression share should be
in the range of 75% to 95%. The search impression share is the percentage
of people who are seeing your ads. As it stands now, only about 17 out of
100 people who search for your services are doing so. This is determined by
your budget as it is not high enough.
We can discuss this when you have time to go over how we can improve your
search impression share and in turn, your overall marketing campaigns.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 16.24%
coolsculpting: Ad Spend $1,971.42 / Impression Share 16.24%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $1,971
Total Conversions (Leads): 26
Average Cost Per Conversion: $75.82
Total Clicks: 635
Average Cost Per Click: $3.10
Search Impression Share: 16.24%
Facebook / Instagram Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $1,031.44
Total Conversions (Leads): 34
Average Cost Per Conversion: $30.34
Total Clicks: 738
Impressions: 60,252
If you have any questions or concerns, please let us know so we can assist
you.
Thanks and have a great week!
How are your guys holding up with the hot weather?
My team has prepared your marketing report for this month. You had a good
number of conversions on both Facebook and Google ads. However, we are
noticing that your search impression share is extremely low at 16.24%.
Generally, to deliver the best results, search impression share should be
in the range of 75% to 95%. The search impression share is the percentage
of people who are seeing your ads. As it stands now, only about 17 out of
100 people who search for your services are doing so. This is determined by
your budget as it is not high enough.
We can discuss this when you have time to go over how we can improve your
search impression share and in turn, your overall marketing campaigns.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 16.24%
coolsculpting: Ad Spend $1,971.42 / Impression Share 16.24%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $1,971
Total Conversions (Leads): 26
Average Cost Per Conversion: $75.82
Total Clicks: 635
Average Cost Per Click: $3.10
Search Impression Share: 16.24%
Facebook / Instagram Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $1,031.44
Total Conversions (Leads): 34
Average Cost Per Conversion: $30.34
Total Clicks: 738
Impressions: 60,252
If you have any questions or concerns, please let us know so we can assist
you.
Thanks and have a great week!