Meeting

CoolSculpting ads: Need to update the ads. 
Black Friday - Online store We need to get this set up ASAP. 
Email for fill in the lines. 
Redo Graphic for fill in the lines. 

I had a board meeting on Thursday night and as you know we are collectively concerned about the drop in leads and revenue as CS is our only source of income.

I was going to reach out to you on Monday to be able to meet briefly and explain what we are planning on doing, but maybe you could brainstorm over the weekend about some solutions:

- Coolsculpting: We should refresh our campaigns guided towards the holidays. 

- Injectables: 

  - Create the injectables page or subpage, so people can book an appointment there for injectables.

   - Promote our Nov 6 event via Facebook or any recommended platform. However, I don’t want to go crazy on this as I am not sure how much the ROI will be, maybe alócate 300-500 MAX, or maybe that is even too much (not sure).

- Cooltone:

     We don’t know yet about the DTC, all I know is that they are running behind on the shipments. I would start running ads first week in November.

- Skin tightening: we are considering bringing VIVACE. The idea is to be able to create a trifecta, fat, muscle, skin and present ourselves as BODYcontouring experts.

As a team we determined that we fail in telling a compelling story in our digital platforms, furthermore, we still can get a proper nurturing Campaign for our customers. 

We fear to put more dollars into CS but the response remains the same but instead try to diversify revenue sources. 

My question to you is: How to approach this effort in a strategic way. Up to now we have been working amazingly and progressing well but I feel like we still don’t have a plan set mainly when comes to targets... example, in order to survive in need to make 60k - my average ticket is 3500 how much do we need to invest to get those 20 patients assuming a 50% conversion rate from lead to consult ? Basically the funnel 

It’s time to go big or go home for me man, and I know we will kick ass, but I need a little more structure on what the future is “digitally speaking”

Oh btw, I was reviewing my books and I am not sure if you guys send me the oct invoice, would you mind double checking please?

Let me know if you wanna jump into a call or you can reply to this below each topic. 

Thanks man! Have a great weekend!