Seaside Skin Care - www.seasideskincare.com - IA

Digital Marketing Set Up * Digital Marketing Monthly Management Service * Monthly SEO + Content Creation *

💻 Client Overview 📋


Comments & Events

Hector Mota, Operations Manager at Medstar

 Digital Marketing Set Up  

• Set Up Google Ads to target people searching for aesthetic treatments
• Perform keyword research, create ad groups and ad copy
• Set up Facebook/Instagram ad campaigns by client request
• Set up conversion tracking

As a bonus we can create you three landing pages. Additional landing pages will be billed at $***/per page. We can also optimize your current website at our rate of $***/hour  
 |  Digital Marketing Monthly Management Service 
 • Manage & optimize digital marketing campaigns on Google Ads + active Meta campaigns
• Call tracking & reporting
• Monitor budget and adjust bids to gain better ROI
• Manage keyword selection and audience targeting
• Conversion tools + lead nurture technology

**VIP DISCOUNT: $****per month  | 

 Monthly SEO + Content Creation  

• Unique SEO content creation and strategic content placement (up to 1,250 words)
• Monthly keyword and competitive research
• On-page optimization including meta tags, header tags, and other elements for up to two hours per month
• Google Business posting updates
• Online directory and citation maintenance 
Hector Mota, Operations Manager at Medstar

*** Chris notes ***


So we are building landing pages. Kate who is the office manager built their website and is happy with it. We are going ot do SEO on the website as well. We should work with them on a popup. They want frequent meetings, this will chill out as time goes by. It's part of the deal so lets collaborate on the best way to handle. For example Ivonne could meet once every two weeks and we could meet with them monthly on the ads. Let's talk them into popups on their main website as well. She mentioned she may want to test Emsella. Let's talk with them on the best treatments to run. For sure Emsculpt. Once we know let Ivonne know so we can do the landing pages. 

Business Name: Seaside Skin Care

Business Location: 1401 N. El Camino Real Suite 200, San Clemente, CA, 92672

Primary Contact Name: Kate Tomalas

Primary Contact Role: Chief Marketing Officer

Primary Contact Email: kate@seasideskincare.com

Primary Contact Phone: (949) 410-3328

Secondary Contact Name: Kiley Dileo

Secondary Contact Role: Creative Director

Secondary Contact Email: kiley@seasideskincare.com

Tertiary Contact Name: Kiara P. Jones

Tertiary Contact Role: Chief Operating Officer

Tertiary Contact Email: kiara@seasideskincare.com

Website / Microsite / LPs: Landing pages (up to 3 free) 

Treatment pages: Emsculpt NEO 

Services we will run ads for: Emsculpt NEO 

SEO Service: Up to 1,250 keywords MONTHLY 

Referred by: Dalet Hamby - BTL (former rep, ref in Jan. 2022)

Additional notes: 

From BTL Rep, Dalet: 
Kate is the marketing director for one of my successful spas in South Orange County. They have been in business for 11 years and have a well established patient base. They have brought on EMSculpt NEO within the last year. I’ll let you both connect from here and check in on your progress.

Started with Skin care 12 years ago, brought on Nurse, have 5 nurses, Kate manages marketing, has had limited ad spend 1000 or less. Needs more people to fill the books

Kate & Kiley will work with our team moving forward, please include Kiley in onboarding

Kiara is the billing contact person

Specifically looking to target Emsculpt Neo patients

Paid ad creation & management

From Kate: Here are the emsculpt related domains we've purchased:
emsculptneoorangecounty.com << this one we built out as a landing page/site, the rest are untouched
emsculptdanapoint.com
emsculptneodanapoint.com
emsculptlagunaniguel.com
emsculptneosanclemente.com
emsculptsanclemente.com
emsculptsouthorangecounty.com

CHRIS NOTES - I checked out the domains and their competitors it would be a lot of extra work to get them to rank and take years best if we focus on making their main website rank. 

Note from client, regarding meeting with team to evaluate progress: "If you think weekly is excessive, we'd be happy with twice a month. They don't even need to be long, 15-20 mins max. Since we're a small practice it took a long time to get Kiley and Kiara on board with spending more marketing dollars so I want to make sure everything goes smoothly. "
whitney.zelig@gmail.com, Medstar
microsite we build

seo on their original site