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Seaside Skin Care - www.seasideskincare.com - IA

Digital Marketing Set Up * Digital Marketing Monthly Management Service * Monthly SEO + Content Creation *
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarMichael, SEO +2 others
Posted by Hector Mota ·

Onboarding Notes

Date: 2/28/23
Time: 2:30 PM PT
Attendees: Whitney, Nicol, Kate (primary contact), Kiley (one of the owners)

Micro-Site/Website URL:    go.seasideskincare.com
(whitney advised to not use the many emsculpt domains they have purchased)

 Services:
-Service #1 Emsculpt Neo
-Service #2
-Service #3

Key Notes:
  • keywords chosen for google ad: "med spa", "skin spa", "skin care spa", "skin laser"
  • They do run PRP and PRF on site.
  • Have run FB ads for IV, emsculpt, and emsculpt events in the past
  • Front desk manager: Tina@seasideskincare.com
  • Neo consults are free. 
  • new patients pay $50 for consult that is then used as a credit
  • emsculpt related send to: stephanie@seasideskincare.com
  • send leads to info@seasideskincare.com
  • Semagultide is coming. they're going to test with staff then roll it out in next month or two. Their medical director is being cautious and wants lots of info and results (with staff) before putting it into spa.
  • Launched IV July 2022, not booming yet and they want it to be. Have online booking to get ppl in the door fast.
  • New clients get $11/u. lowest they will go. Up to $14 for returning patients. Also have membership: $299 get 30 u free every quarter, $95/mo. 

Ad Budget Notes:
Service #1-Emsculpt Neo

  •  $1500 google
  •  $1000 meta.
Service #2 - PENDING decision Botox
  •  Whitney recommended $1000 meta
Service #3- PENDING decision IV therapy or Semaglutide

  • Recommend a budget of $XXXX per month on XXXX Ads- Client approved

 Specials:

Service #1- Emsculpt Neo
Ad targeting: X Miles:
  • *Offer*- $600 off a package of 4
Service #2 -PENDING decision
IV Therapy
Ad targeting: X Miles:*Offer* $50 off first IV- Client approved

Service #3 - PENDING decision 
Botox
Ad targeting: X Miles:
*Offer* $- Client approved

Info Gathered:
Website URL: https://seasideskincare.com/
Micro-Site URL:  go.seasideskincare.com/
Domaine Registrar: godaddy got access to support@medstarmedia.com
Hosting:  A2hosting.com invited support@medstarmedia.com to have access
Google Adwords ID: kate@seasideskincare.com 731-578-7219
Google Analytics: N/A
Google My Business: medstar added
Facebook Page - ID - Ad Manager:   12113308 watch out they have two accounts but have been actively using one. https://www.facebook.com/seasideskincare
Main Phone Number: 949-270-2777
Contact 1: Kate
Office Location:  1401 N. El Camino Real, Suite 200 San Clemente CA 92672
Financing: Care Credit
Following Treatments Free Consults:  new patients pay $50 for consult that is then used as a credit
Awards & Recognitions for Campaign Pages:  Allergan top 250 in nation. Best facial for Best of San Clemente Gold and Silver 
Lead notifications: 949-270-2777
 Website desired Aesthetic: stay with the current site look, same site aesthetic

Comments & Events

Nicol Razon, Medstar Nicol Razon
Hector Mota, Operations Manager at Medstar Hector , can you please assist with clarifying: is this the final answer for FB: 12113308 ?  
We have a question on the CAG email that we are missing an asset. I don't see a finalized FB ad account # in basecamp or the CAG sheet. Trying to solve the confused people mystery!
Thank you!
Ivonne Ackerman, Medstar Thank u!
Notified 23 people
Nicol Razon, Medstar Nicol Razon
TY!
Notified 8 people