21 Day Email Product

Delivery/Member:  http://seventhqueen.com/themedemo/?product=kleo

Scenes:

Intro scene - Discuss the 28 Day Challenge: 

a) Im Cj - I did this

b) my philosphy on working out is this.

c) I've helped people

d) i have compiled some good workouts for 21 days. 

e) challenge

Scene; Day 1, 2, 3, 4, Hey Guys, Its Cj (Refer to exercise before) today we are going to do xxx xyz

Scene: Members Area Video: Hey guys this is the members area. take a look around. I put some resources here to help you. The main areas you want to focus on is workouts. 

Email Workout Product - Name: 21 Day Fat Blast Challenge

Chris/CJ
Shoot exercises not available yet

1 Minute Video (outlined below)

Chris
Design Header Graphic for wordpress page (we can use the wordpress page as a sales letter by inserting graphics/button etc)
Design 1 template in mail chimp with all potential exercises
Product Delivery Page - TBD (possibly another wordpress page (hidden from public) for us to offer the workouts, downloads etc. until we have a good solution)

CJ

Before/Afters - Testimonials for Sales letter

21 Days of workouts
Shopping Guide - reference bodybuilding.com examples (free downloads)
Meal plan - 10 options - mix/match for each meal/snack

Scott
Checkout Page using Paypal
Create 21 emails in mail chimp off of Chris' template

Melissa
Create list of exercises not shot yet

Day 15 Email to subscribers who finish the 14 day workout:

Subject:  Congratulations - You did the 14 Day with CJ Workout!  What now?

Hey there!

Congratulations on making it through the two weeks of workouts with me!  

I have great news if you like these daily emails.  I just finished putting together another email series

of daily workouts for you.  Check it all out in the video or click below.

Thanks for being awesome!  

(Video From CJ in email - like Marc Perry example  below)

(Script for personalized Video from CJ: maybe 1 minute video)

• Well…..we’ve been friends for 2 weeks now!  I really hope you loved the daily workouts.

• I am here to tell you that I believe in you and want you to succeed

• So to keep things going, I put together an awesome 21 day extension of the 14 day workout

• It’s really simple - I called it - 21 Day Something
  

• And I would be honored if you joined the 21 Day Something challenge and sent me your results - I would love to see your transformation.

• Consistency / dedication will get you the results you want and my daily emails make it easy to stick with it

• Click on the link below and check it out!

http://www.shapearmy.com/21 day something

(This will be a full page on a shape army.com - A very short / simple explanation of program - a sort of sales letter - similar to a blog post)

I can’t wait to hear and see your results.  Let’s do this!

CJ

(Day 15 Email - Lets have it look something like this - Short, simple clean with video embedded)

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Points (these need to be worked into the sales letter)

15 minutes a day is 1 percent of the day. You will invest everything into 1 percent of your day.

4 moves, 10 reps 15 minutes 21 days to gain strength, lose weight, improve agility.

Its simple.

week 1, start it up, week 2 ramp it up 3, burn it up.

Everything you need to lose weight (workouts without weights and diet plan)

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http://www.shapearmy.com/21 Day Something - Page/Sales Letter

(Big Header Graphic - Graphic should be similar to booty challenge big header graphic.  

Maybe have it say something like - 21 Day Something Challenge.  Daily Emails From CJ.  A New You. Something catchy/fun creative.)

(Good sales letter format)

1 - headline get attention

2 - identify problem

3 - provide solution

4 - present credentials

5 - show benefits

6 - give proof

7 - make offer

8 - add bonus

9 - guarantee

10 - scarcity

11 - call to action

(Personalized Sales Letter Approach from CJ.  This could work for all trainers)

(Header Graphic)

(Headline Under Graphic) Lose Weight With CJ's 21 Day Something Challenge!

Hey Guys - It’s me CJ,

Thanks so much for giving me the opportunity to continue helping you reach your fitness goals!

(Problem)

If you are like most and are still struggling with losing weight, stay on the workout “wagon”, or aren’t in the shape you want to be, then I want to help you.

(Solution)

After years of helping celebrities, moms, athletes and average folks turn their life around, I came up with a simple 21 day email series that I know can help you.  It’s just like my 14 day series, but better - and for 3 more weeks!

Here’s what makes the 21 Day Something fitness challenge so awesome:

• I send you emails daily for 21 days with your workouts pre-planned

• All workouts can be done at home or in a gym  

• No expensive equipment needed

• It’s easy to stay committed with my daily reminders

Yes - There will be days when you can’t get a workout in.  It’s ok!  We all have lives. But my daily emails make it simple to stay on track!

(CJ’s Credentials)

I need 3 or 4 bullets on CJ -

(Proof)

Does CJ have any testimonials

- Chris Zelig

- Tim

Your Goal.  Your Why.

BUT - Before you join, I have to ask 2 small things from you.  I need you to to write down your weightloss goal and your “why”.  Sure, I know, it might sound a little cliche, but I am asking you do it.  You can even change it later, but I really want you to have something in your mind that you are shooting for every single day when you wake up.

Trust me, it makes a big difference.

Here’s a couple examples of simple goals:

• Lose 25 lbs

• Workout 5 Times Per Week

• Drop 3 Pant Sizes

• Run A Half Marathon

Maybe you just want to get lean for summer, an upcoming wedding or your next high school reunion.  Whatever your “why” is, write it down with your goal.  

Keep your written goal and “why” on your bathroom counter, or tape it to your mirror.  Remind yourself everyday what this program can do for you.  The daily emails make it possible.  I know you can do this!

I will be with you every step of the way.  But more than anything, I need you to believe in yourself.  That you can do it.  That you will make this one small step towards a new, better, healthier life.

Start living again!  I know you got this!  

(Guarantee)

Because I know you will love this, I offer a 100% Money Back Guarantee.  No questions asked. I am so confident you will love my 21 Day Something Email challenge, I offer everyone a no questions asked refund if you dont like it for any reason.  There's no reason not to challenge yourself!

(Scarcity)

I should offer one quick word of warning however, I won’t keep this price forever.  It’s currently only being offered to our premium subscribers as we beta test our new Shape Army members area and it could change or increase anytime.

(Call to action)

Grab the 21 Day Something And Get Started!

I made it affordable for anyone.  

Today, you can get the 21 Day Something Challenge and workouts for 19.99

(Button) Grab My Workouts

Bonus #1 - I am going to add in the other 14 Day workout series

Bonus #2 - Download my simple Shopping list so that you know what foods to shop for when you are grocery shopping

Bonus # 3 - For a limited time, I am giving my personal meal planner cheat sheet.  It helps guarantee your weight loss success with pre-planned meals!

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(Order Form Details And Options) - I will explain this Chris

Option A

• 180 Days With CJ - Emails                        $9.99

Option B

• 180 Days With CJ - Emails                        $19.99

• Support from CJ & Team           

Option C

• 180 Days With CJ - Emails                        $19.99

• Support from CJ & Team

• Free Membership to ShapeArmy.com  Members Area

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Thoughts and ideas:

• 180 days - I feel this number is tough because it does show a lot of value but most people have this concept in their mind that they can transform their body in 30,60,90 days. I would suggest that time frame with an autorenewal.

• Webinar - I like the idea of accountability webinars - it seems less template, less canned, more real. I like the idea of our staff reaching out to people or having a weekly page that people will login via their membership section and get badges for completing.

• Nutrition Guides - I think this is very important. its not the fun part but we should consider how to do it.

• Video Series: Breakfast with CJ - he will go over your day, your meal and your workout.