Client Overview
Campaign Set- Up Service
•Set Up Google Adwords pay per click campaigns to
target people in your area looking for CoolSculpting
providers
• Perform keyword research, create ad groups and
ad copy
• Set up Facebook/Instagram ad campaigns by
client request
• Set up conversion tracking, sales funnels and
goals: Google Analytics, Google Tag Manager,
Google Search Console, Call Tracking, Facebook
conversion tracking, etc.
Campaign Management Service
• Manage & optimize digital marketing campaigns on
Google Adwords
•Optin technology to increase conversions.
• Call tracking & reporting
• Monitor budget and adjust bids to gain better ROI
• Manage keyword selection and audience targeting
• Call tracking and monitoring
Content Creation + Search Engine Optimization (SEO)
Two treatment-related articles a month (long form:
750-1000 words focused on CoolSculpting, Botox
and Dermal FIllers)
•Website + Service page updates and on-site SEO
(up to two hours)
• Google Webmasters management
Website Design + Development
• Complete Wordpress development with focus on
CoolSculpting, Botox and Dermal Filler
• Create SEO optimized CoolSculpting content (750-
100 words)
• Install lead capture forms, integrate with
autoresponder and set up client & customer
notifications
• Optimize website for optimal desktop, tablet,
mobile and cross-browser usability
• Design custom graphics
Content Creation + Search Engine Optimization (SEO)
SEO Optimized Treatment pages
CoolSculpting
Botox
Dermal Filler
ECOM eCommerce website designed to sale
CoolSculpting, Botox, Fillers, Gift Cards
Email template buildout on MailChimp
Custom graphic design
Discount Video testimonial featuring the doctor 1 -