The ZO Skin Centre Dallas - www.dallasskincentre.com

Website Design & Development * Digital Marketing Set Up Service * Digital Marketing Monthly Management *

Onboarding 9.1.22

Date: 9/1/22
Time:
11am
Attendees: Wz, Vj, Carley, Mia Gray


Micro-Site URL:go.dallasskincentre.com


Services:
-Service #1: CoolSculpting Elite
-Service #2: Morpheus 8
-Service #3: Botox

Key Notes:
  • Carley is a CoolSculpting trainer and technician. Part of their clinical faculty.
Domain/Hosting:

- finding out from the previous marketers. Recommend WP ENGINE for hosting.

Google Ad Acct:

-need a seasoned google ad acct
-jennifer@dallasskincentre.com has one... acct  # is 195-700-7098. She was the previous director.
-the last time they ran google ads was maybe never
-reactivating Jennifer's acct and inputting billing information
-made Mia the owner of acct before updating billing info.
-WZ created a new payment profile for Mia
-ZO Skin Centre Highland Park campaign is set for $7.50 a day. Have Shane know to start one and adjust spending to $3 a day.
-added hello@ and iackerman@


FB Ad Acct/Page:

- FB page - @ZOSkinCentreDallas, Mia is not the owner of the page. They think the medical director is the owner.
- FB Ad Acct: Mia 569238707099889, we weren't able to get access teh security code wasnt going through. We will try again tomorrow. 

service #1-CoolSculpting- demo content
  • Budget: $2000
  • Platform: GOOGLE 
  • Promo: 50% off 8 treatments or more
  • Disclaimer: *new client special. Discount off of the purchase of 8 treatments or more.
  • Targeting:  5-10 miles
  • Notes: 
service #2-Morpheus 8- demo or original content?
  • Budget: $1500
  • Platform: GOOGLE 
  • Promo: $500 off
  • Disclaimer: *new client special. Discount is off the purchase of a package of 3 sessions minimum. 
  • Targeting:  5-10 miles
  • Notes: they will be ready for these to run by end of september
service #3-Botox- demo content
  • Budget: $1000
  • Platform: FACEBOOK 
  • Promo: $9 a unit New Client Special
  • Disclaimer: *minimum purchase of 50 units. New client special. 
  • Targeting:  5-10 miles
  • Notes: SEND LINK TO THE VIDEO GUIDE IN THE FOLLOW-UP EMAIL.

Info Gathered:
Website URL: dallasskincentre.com
Micro-Site URL: suggested at this point to run with go.dallasskincentre.com
Domaine Registrar: TBD
Hosting: TBD
Google Adwords ID: 1957007098
Google Analytics: need new GA acct
Google My Business:
Facebook Page - ID: @ZOSkinCentreDallas
Facebook Ad Acct:
569238707099889
Main Phone Number: 214.253.9773 according to WZ (but I also saw this on website
214-253-8690
)
Contact 1: Mia Gray and Carley
Office Location: Dallas, TX
Financing: carecredit and cherry

Following Treatments Free Consults: Coolsculpting, Morpheus 8 consultation treat that day.
Awards & Recognitions for Campaign Pages: Obagi is the MEDICAL DIRECTOR!
Lead notifications: info@dallasskincentre.com
Website desired Aesthetic: 

Comments & Events

Vania J, Medstar
paid microsite for 3 pages , same market as vitalyc