Meeting for FB Access & + service pages

Molly Fandel, Whitney, Nicol, Jennifer R, Elizabeth

Summary:
-Successfully got Medstar hooked up to Thrive FB Ads account: 593083855816665
-They want to start ads asap. Advised to "warm up" their FB business account w/ posts, follows, and likes ahead of ads.
-Email follow-up with pricing discussed on additional treatment pages.
      - Each treatment page is an additional $700 per contract
      - Want to add 1. Semaglutide 2. Daxxify 3. Hydrafacial and / or  4. Laser facials.
      - suggested unique content in order to rank on google. no pricing for this mentioned on call
      - Per Whitney, $1000 off if they commit to doing it all right now. (700x4 + 500x4 - 1000=               3800)
      - One general services page for $1000. If they give us their own content, Whitney can drop          price to around $500 "maybe, it’s still a very detailed page."
-Include guide:  https://medstarmedia.com/how-to-post-gbp-medical-practice/. 

W- create ad account for you *Molly share screen* 

*explains we do not take the money on ads. They pay Meta and Google directly*

Cant run an ad w/ FB “fair”

Pls post and ad your friends.

M - send me videos to post! *Jenn does so*

W- running $1000/mo on botox. I want you to get it to good health. Cover photo. *whitney logs into their canva to create one*

Advises on how to create a good cover photo.

*assigns partners for Thrive Medspa

FB ad account: 593083855816665

Be super careful when creating ad accounts. Add site, location, hours, phone, invite friends - everyone in your office. Share with your friends. They’re happy to support your biz. I am happy to support as well.

Post BTL’s creatives, post -warm it up a bit!

ASSETS ADDED

W-  trolls happen! The more comments and engagements the better. It tells the algorithm to push the ads out for cheaper. I considered hiring trolls but I don’t need to b/c the industry is so controversial it takes care of it itself. 

J - are you familiar with that? 

M- I am.

*adds CC*

W- make page good quality so ads don’t get shut down.

Jennier- we are doing a microsite up to 3 pages. If you need additional pages, you have another marketer doing your big site right?

J= yes

M- I wasn’t clear. I don’t want more pages, just on one of the pages show additional serves available so thy can see

J - so they know there’s more than this

W- a certain link? 

J - are we going to this will link to our corporate site, Whig? How will they get from our site to you?

W- my site access is through ads. 

J- Brian was thinking, when we fist talked to Chris, he said that you would on our homepage we want a link to your site. 

W - I agree our sites are awesome!

But the thing about links going off site, last thing is to take someone away from the site. I have clients who ask for big FB button , no! They will get distracted. You’re the boss, but if 3 of your service go to my site, then it will confuse the consumer b/c they though they saw 20 services now only 3. Chris can give your developer 2 hours of mentoring. I don’t want 2 sites for ppl to navigate to b/c it’s confusing and they we will lose them. Separate ads from site. Fill out form only.

J - If on corporate site, then will never come to your site?

W - I wouldn’t suggest it. 

J - the way ppl would come to our site is ads. That way we can track every single person that comes in through an ad. We can track organic too, but I don’t know if I would link 2 sites in one. Ppl get confused. You could, if I make you more services page and they click to pages on another website

J - we need to do that. An area w/ more services available. B/c the fellowship site is nice but focuses more on senior living. 

W- not separating sites from senior to medusa? All together? 

J - that’s why we started w/. You guys for microsite.

W - I would love to design your whole medical site I usually wait 3 months to wow ya, but I wouldn’t combine, it confuses google. 

M - less confusion with the micro-site, right?

W- can I see? 

*show fellowshiplifeinc.org

We don’t have it under wellness rn. It’s hidden.

W- thi si snice!

K-beautiful site, I understand your thinking, but the way the community works, it does make sense to have it oaths site. I also would like it on the microsite to have additional services. 

W- we can say “and other services” can we link it anywhere? I prefer to keep it on our site b/c the journey of the consumer means keep them concentrated. What we could do and I suggest is all these services you told me about Jennifer, besides PRP, sorry we can say plasma maybe but not PRP. Ads go down. What I would do is write what you offer then 100-250 words, keep on my site b/c it’s got the forms, connected to meds tar app, 

Could hire meds tar to write this content but it’ll be a lot of words and will be expensive. 150 words x 15 services cost $1250 on the low end for the word count. 

L - I’ll have to explain to Brian, our CEO, b/c the way I told him about microsite that it would be accessible and look similar through our home site. 

W - ou can do that.  But we’ve been contracted for up to 3 services. For some of these services I’d write up to 1000 words for main site. 

Have your content team write a new page for daxxify.

L- wait. I’m thinking Brian thought you go to wellness, click on it, go right to your site. We don’t have our own site. That’s what he wanted. That’s why incorporated blue to feel on our sit.

W- awesome yea. 

L - I need to your site linked to our site so they don’t know we are going away from our site. You’re right we were only contracted to promote top 3 services. Jenn, could we do something like contact us at — for?

W- I think that’s what Jenn is saying for me to create a service page, great for customers. But you’ll never rank on google w/ 250 words per service. Google rules the world. If you want to rank on your other services I highly recommend writing unique content, put them on separate pages. But fillers, hydro facial, should have separate page in the future?

L - your site?

W- wherever your main medical site is.

L -  how do we make that happen thinking this was going to be the main site.

W- if you want to have 1 general service page we can make that happen. $1000 for that.unless you give own content I can drop that to $500 maybe since it’s a very detailed page. 

L- - in my mind to move fwd, we must have misunderstood, put a page w/ “additional services” then just the name

L- we won’t put a price sheet up.

W- we can do that. It won’t rank on google. It needs content. List the services and when ready we can write content one by one. I want IV therapy, you want to rank on google, let’s put separate page up. Then when really, let’s put hydro facial page up. If I put them all up in separate pages as recommended it’ll be 12K. We can start slow. That would include unique content.

L - can we put a look book like a few pages go through thrive look book?

W- yes, however if you want to be visible at a spa, botox near me, filler near me, you gotta play by google rules. 1000 unique words of content. Not copy and paste that will be plagiarism. The ones who don’t do it are #1 on google inter area. Sure site is fast, mobile friendly, easy. Keyword research, blogs. It gets extensive. 

L - how can we add them/

W- I can combine a few. But I want to show you the site of someone who did it right the first time. A #1 in the country. *shows Haus of aesthetics site* separate landing page per services. 1000 words on botox, diamond glow. This page comes up b/c google prefers this page over all other competitors b/c google ranks it high.  This is SEO. What you want to consider in the future. 

This page costs $700 each. 

L - can we do 7 pages for $5000 dollars? 

W - yea, that’s around $5K

You can give an SEO company $$$ but won’t rank on google for a few months. Time is a factor. Invest last year. What we can do for now is list all the services and I will tell you which services are the most important, the most bang for your buck, most likely to rank sooner than other services.  You'll never rank for acne facials. Not worth it. iv therapy is tough b/c you have national brands w/ mobile nurses everywhere. I would still put it up, hydra facial good chance. Daxxify yes!

J - 6 month lasting neurotoxin. 

W - when I found out about it, I am #1 marketing agent for daxxify in the country b/c I jumped on it. The early bird gets the worm. 

L - what should we pick? Can we add blogs?

W - yes, we write for you if we are doing your SEO. If you wanted to, I’d show you how to upload yourself. 

L - Molly or Jenn can learn? 

J - sage can help to upload it. We have somebody on staff that writes the blogs, Kathleen? *yes*

W- best bang for your buck to rank in a few months to a year, utilize google my business. I’ll tell you about that in a second. 

Skin pen too saturated. Forget about it. You’ll sell it in house. Nice to have on site but don’t count on beyond first page of google

Hydro facial in your area and see how many are on first page of google, and write unique content for that

Daxxify, yes. Could be #1 in your area

*Liz approves Hydrofacial and Daxx*

Normally I’d put it w/a wrinkle relaxer, but it’s new so make a new page. 

J- add semaglutide

W - for sure write unique on semaglutide and market it ASAP. It’s been successful for all of us. 

L - start w/ those three?*yes*

W- raddiesse and RHA on filler page

Facial page that is basic for esthettician. Write it yourself b/c you can. 

IV therapy is a tough sell. So competitive and have to treat immediately for success. Write it yourself for your clientele you will sell in office. Combine all the laser facial and put on 1 page (scion, bbl)

L- can we decide?

W- m8 yes, let’s write unique for it.

L - sema, laser facials, daxxify, 

J - somewhere w/ the names? 

W- yes *shows example of page. It’s good to advertise. I call it laser facials b/c it’s what a consumer calls it. 8th grade reading level. I am not allowed to write them! 

L - pics say it themselves. Is this 1 page?

W- yes

I put it on one page but this doctor, he’s on our seo package. I put it on 1 page b/c I am running ads to it but he also has it separate as well. *shows owings-mills*

J- SEO is a rat race.

L- this site won’t have seo?

W- no you don’t have an seo package but if I design anything for you it has a 100% seo score but it won’t last, it needs to be nurtured like a baby. It’s 100% when I build it but in a year it’s 80%. It’s like baby. 

L - can you do me a favor and put in the cost to do sema g, m8, hydro facial, laser facials, 

W- I’ll send you a follow up.  B/c we are seo specialist what we can do and then what can be a general service page.

L - yes, what we want to do.

W - I saw a few emails that your CEO wanted us to consult your current agency. I rather you choose us, Jennifer likes us. 

L - I just feel like our site we were going to be connected to promote top 3. Send it over so we can talk to Brian about it.

W- can start small. But If you wanted to start now I’ll give you $1000 off to start now.

I’ll give you the pricing. I might even send her donuts. Scouts honor. 

L - we’re not allows to eat donut there.

W- you have emsultp it

’S fine!

We have semaglutide for a reason!

W - I will include monjarou ozempic weygovy if you don’t have it I don’t care I am triggering the search engines. Start posting semaglutide on tis Tok it’s the highest ranking medical service I have ever seen in my life. It’s a big deal!  I will send you a detailed list and we’ll go from there. 

When do you open?

L - may

J - no it gets further! Soft open is 2nd week in April. 

W- I’m ready for you!

J - ads asap so we cn get leads. 

W- keep in mind, Jennifer nows this, with body contouring the average turn around for consumer will take 30-60 days to pull the trigger b/c it’s a big investment. They will research about it for a month.

Botox is 1-2 week turnaround. Semaglutide is less b/c ppl want it now. 

I think it’s perfect we launch 1 month early

If you need help planning an event I have ideas for days. I can help plan an event. 

J - I spoke to reps they h help too. That would be great!

L - if we make this a success Brian wants to start in other areas. We are outside NY but we could do PA, other places that are not as saturated. 

J - Warwick.

W- top three reasons spa succeeds is #1 you, your sales team, I’m not worried about you. You’re human beings, a lot of docs have lost their souls by now. #@ marketing #3 is tracking everything. In good hands with Jennifer. 

L - we hit the jackpot w/ Jennifer and her team. 

J- looking at call with Vania.  

W- I just emailed her to sen to you. Might have gone to old email? You’ll see it shortly. 

M - google business page, you were supposed to have a discussion with Brandon on that. 

W- I would creat it yourself. Create google biz page, make it a different suite. when it says your fellowship “is this your biz” say no. link our website b/c it’s medical spa related. Then fill out the services.  Nurture it like a baby. Add and nurture it slowly to show google you are an active use. reviews. Reviews. review. For every 1 bad review you need 10 good reviews to bury it. If I ever visit you I will dazzle you with an seo optimized review.  

J - I got 2 bad reviews

W- wow. And it hurts!  Lol

M - I’ll create and send you access (to Jenn)

J- give sage access too. 

W - email them guide from meds tar media on how to reply to reveiews. *links* https://medstarmedia.com/how-to-post-gbp-medical-practice/. Gave guidelines for keeping it general. 

We’ll have it done by EOD.

Congrats again.