Onboarding Mtg
WE NEED A 2ND ONBOARDING MTG.
Date: 1/23/23
Time: 2:30pm PST
Attendees: WZ, VJ, Liz Fandel, Molly Fandel
Micro-Site/Website URL: will be thrivemedspa.org
Services:
-Emsculpt NEO
-Emface
-M8
Key Notes:
Date: 1/23/23
Time: 2:30pm PST
Attendees: WZ, VJ, Liz Fandel, Molly Fandel
Micro-Site/Website URL: will be thrivemedspa.org
Services:
-Emsculpt NEO
-Emface
-M8
Key Notes:
- WZ tells them to get their GMB up and get some reviews. She is sending them a follow-up email to get the ball rolling with the assets.
- Molly will be getting the FB and the IG now.
- Not open yet. Will be opening in April
- they still need to get their facebook page up, and running
- have not bought a domain yet for the medspa. They said that the IT dept would secure the new domain and get it to us. WZ said she thinks they may have already purchased the thrivemedspa.com domain and they should check.
- they're a senior living facility, Fellowship Village-FellowshipLifeinc.org, that will be opening a medspa.
- main number for now is () confirmed that it is not a tracking number.
- Cherry and CareCredit will be the 2 financing options they carry. But it is not setup yet.
- they will have a FT and a PT receptionist and they will be handling the leads. Not hired yet.
- so far they have decided on free consultations
Ad Budget Notes:
Service #1-Emsculpt Neo- demo content
-Budget: TBD
-Platform: GOOGLE
-Promo: Buy 3, get 1 free New Client Special *off the purchase of a package of 4 sessions or more.
-Targeting:
-Budget: TBD
-Platform: FACEBOOK
-Promo:
-Targeting:
Service #1-Emsculpt Neo- demo content
-Budget: TBD
-Platform: GOOGLE
-Promo: Buy 3, get 1 free New Client Special *off the purchase of a package of 4 sessions or more.
-Targeting:
-Budget: TBD
-Platform: FACEBOOK
-Promo:
-Targeting:
Service #2-Emface - demo content
-Budget: 1250 a month
-Platform: GOOGLE
-Promo: $250 off New Client Session. *off the price of a package or single session.
-Targeting:
Service #3- Botox - demo content
-Budget: 1000
-Platform: FACEBOOK
-Promo: Grand Opening Special $9.99 a unit *Discount applicable to your first visit only. Minimum of 40 units or more.
-Targeting:
Service #3- M8 - demo content
-Budget: 1500
-Platform: GOOGLE
-Promo: Grand Opening Special 25% off. *
-Targeting: Sperling is their main competitor.
Info Gathered:
Website URL:
Micro-Site URL:
Domaine Registrar:
Hosting:
Google Adwords ID:
Website URL:
Micro-Site URL:
Domaine Registrar:
Hosting:
Google Adwords ID:
Google Analytics:
Google My Business:
Facebook Page - ID:
FB Ad Acct:
Main Phone Number:
Contact 1:
Office Location:
Financing:
Following Treatments Free Consults:
Awards & Recognitions for Campaign Pages:
Lead notifications:
Website desired Aesthetic:
Google My Business:
Facebook Page - ID:
FB Ad Acct:
Main Phone Number:
Contact 1:
Office Location:
Financing:
Following Treatments Free Consults:
Awards & Recognitions for Campaign Pages:
Lead notifications:
Website desired Aesthetic:
Time: 2:52 pm PST
Attendees: WZ, NR, Liz Fandel, Molly Fandel
RE: Smart Campaign
Medical director tell her, "I'm not doing a medspa!" Delaying their opening.
April 1 - 15th open.
WZ - You have two google ad campaigns (senior living is previous) and google does not like that! They'll see an identical factor, think you're cheating the system, and will shut you down. Let's be hopeful that it doesn't happen? Your other marketers are willing to take the risk, but i'm not. Technically google shouldn't shut down these campaigns because they are two different businesses, but sometimes google will tag and shut down anyway.
L-take "fellowship" out?
WZ- not neccecarily. circumventing events will be: same cc, same address, can trigger suspensions.
L- the fitness center will run ads too though!
WZ - in a perfect world, all of your businesses will be under the same google ads. Your other marketers will not let me in, so I don't have anther choice.
L- let's have a call with Brenden to tell him to let you in and I don't' have to have him run google ads.
WZ - google will ask for a w9 and if it's at all the same as fellowship, google will suspend. I understand why Brenden doesn't want us in your ad account, but at the end of the day it's your ad account, so you get to decide. "we don't want to risk circumventing events and risk losing or suspending this ad account". Google is trying to keep suspicious ad accounts and scammers. If you have a DBA to your main business, it's best to keep it all under one ad account. Tell him Whitney will only run aesthetic ads. I don't care to spy on other people's work and I don't have the time.
Unless this is all under his master account - I just need access to your account.
L- I'll tell him I appreciate his concerns but we need a partnership.
WZ - do you have separate tax ids
google wants: 1. a photo id. 2. a w9 or irs verification letter that includes the EIN number.
L- no, it's all under same EIN. if we get shut out, do we get shut out by everything?
wZ- hard to predict. it takes weeks to appeal and stretches out the time we can go live. This is in "if" scenarios, but it's a 50% probability and that's a high% for me.
L - sending email to brenden and copying you.
*showed her preview of site. She loves it! "So proud". Gonna show it to Brenden
*Liz has a 25. year old son who is looking for sales position. His name is Tommy