Truth and Beauty May Google Ads
Hi Cori,
How are you?
You called me a few days ago about decreasing the budget. I have tried to
contact you back a few times. Last month you spent $2745 on ads.
Most of your campaigns are under funded. Meaning there is more demand and
your budget is not high enough to show the ads to everyone searching. Since
we are performing very highly targeted campaigns the majority of people
searching show interest in the treatments you offer. However, your ads are
only being shown to 40% of the people searching.
What I would suggest is pausing the lower performing campaigns so the
higher-performing campaigns can reach more people.
For example, you could pause microneedling, dermaplanning, and hydrafacial
that would save you $750 right there.
Give me a call so we can discuss the details.
Below are the metrics, please let me know if you have any questions.
May Ad Campaign Metrics
Google Ads (Date Range: 5/1/2020 - 5/31/2020)
Total Cost: $2,745
Total Conversions (Leads): 24
Average Cost Per Conversion: $113.09
Total Clicks: 766
Average Cost Per Click: $3.58
Search Impression Share: 40.75%
How are you?
You called me a few days ago about decreasing the budget. I have tried to
contact you back a few times. Last month you spent $2745 on ads.
Most of your campaigns are under funded. Meaning there is more demand and
your budget is not high enough to show the ads to everyone searching. Since
we are performing very highly targeted campaigns the majority of people
searching show interest in the treatments you offer. However, your ads are
only being shown to 40% of the people searching.
What I would suggest is pausing the lower performing campaigns so the
higher-performing campaigns can reach more people.
For example, you could pause microneedling, dermaplanning, and hydrafacial
that would save you $750 right there.
Give me a call so we can discuss the details.
Below are the metrics, please let me know if you have any questions.
May Ad Campaign Metrics
Google Ads (Date Range: 5/1/2020 - 5/31/2020)
Total Cost: $2,745
Total Conversions (Leads): 24
Average Cost Per Conversion: $113.09
Total Clicks: 766
Average Cost Per Click: $3.58
Search Impression Share: 40.75%