360 face & body - Aesthetics Face & Body Center - www.thefaceandbodycenter.com- WZ

EmSculpt Digital Marketing Set Up * Digital Marketing Monthly Management Service * - client success manager Whitney Zelig

Audit/ Edit final website

Assigned to
Alyssa Workman, Medstar Alyssa W. Elizabeth Ruffa Elizabeth R. Sydney Metz, Client Success Manager  Sydney M.
Due on
Notes
Sydney Metz, Client Success Manager  Sydney Elizabeth Ruffa Elizabeth we are ready for you, please see the specified instructions.

*Remember, always check all pages from the back-end, check mobile, desktop, and confirmation pages.

Credentials:
https://360faceandbody.com/wp-admin

medstar / Letmein123#@!

Elizabeth Ruffa Elizabeth - 

Phone (Desktop, Mobile, & Confirmation)
  • Check phone number is correct (hyperlink + body of text view)
  • Add phone number + hyper- link the phone number when the body of text mentions calling the spa.
  • Click phone number linking and make sure it matches when it pops up tel:+1xxxxxxxxxx *Here is the code, be sure to replace #  <a href="tel:+16173041965">617-304-1965</a>  
Grammar & Claims 
  • Check to spelling and grammar and mentions of spa. *Any edits made must be made on confirmation as well.
  • Check FDA claims (i.e. approved vs Cleared - approved is for medication/injectable primarily)
Links
  • Check social icons are linked correctly and that they open in separate window. *If not, update. 
  • Click all buttons to make sure they are anchored (linked to page or forms) *if not, update, or task to anchor where they should
  • Check internal & outbound links on pages to make sure no links are broken (404),*if they are, find an appropriate replacement link.
  • Hyper links font color matches spa theme and readable/visable.
Location/Map
  • Make sure the address is correct
  • Click on the map/address to be sure it is connected to Google Map Pack
Imagery 
  • Stacked before & after images *Take note of how many or if any are there too, ideally want 5-6 images b&a's. 



Sydney Metz, Client Success Manager  Sydney  

Imagery (Mobile, Desktop, & Confirmation)
  • Check justification/balance of space around/between images + text
  • Overlaid text is readable 
Gravity Forms & Pop-ups (Mobile, & Desktop)
  • Offers are consistent on all forms. (Offer is the boldest/biggest text)
  • AD landing pages have bolded text on the offers and click buttons.
  • Buttons say “get coupon” if there is an offer.
  • Make sure Landing Pages with Offers have pop-ups or assign them if not.
  • Make sure Blogs have a separate lead form. 
Offers (Mobile, & Desktop)
  • Check pop-ups and gravity forms and images are consistent (across all platforms on: Set Up Web task, Onboarding, and spradsheet.)
  • Check buttons & imagery are bold and catching. 
  • Disclaimers mention the offer *provide it in the edit task if not. 
Videos (Mobile, Desktop, & Confirmation)
  • Needs to be a lightbox pop-up - not directly embedded.


Comments & Events

Alyssa Workman, Medstar
Hi , Elizabeth Ruffa Elizabeth Sydney Metz, Client Success Manager  Sydney please prioritize this over Comofort Dental.
 
Thank you both so much!
Sydney Metz, Client Success Manager  You got it!
Elizabeth Ruffa Will do
Sydney Metz, Client Success Manager
AUDIT NOTES:

Most everything looks fine. waiting to test forms.

EMSCULPT NEO: 
  • Is this supposed to be here?
(On all pages)

Alyssa Workman, Medstar Thanks!
Elizabeth Ruffa
Alyssa Workman, Medstar Alyssa  
I am complete with my portion of the audit. 
Alyssa Workman, Medstar Thank you!!
Alyssa Workman, Medstar
Thanks, Ladies, you're awesome!

I'll get the final edits posted today. 
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne   edits for your developer (I don't see who is tasked), please let me know if you want to review any with me.

Some are edits we have mentioned for Isaac on prior sites (like gravity form size formatting for desktop), but I am not sure if they have been executed or if in progress still.

Also, not all forms have been created, I followed up with Jonnamae in this task. I will let Isaac know they are connected pending her reply.

Thank you!

- Edits for Web Developer -  

CONFIRMATION PAGES  

1. Please clarify the names of each confirmation page on the back-end, all were named as "Thank You", Should be like: Thank You <---Emsculpt NEO---> When I did that, the hero I noticed there never was a thank you and the hero looks like the page name *see video*...The hero should be a thank you message like this example

ALL PAGES

1. Make sure Padding is consistent on all pages and confirmation pages - See video

2. Hero images are being cut off on Mobile View only (Emsculpt NEO is ok)

HEADER

1. Add Social Icons to the right on the Menu: Instagram, Facebook, LinkedIn, & Twitter.
2. Add a Button with the Phone number.

HOMEPAGE

1. Desktop only the Testimonials take up a lot of space, list horizontally instead *see video* -ignore if non-issue
2. Formatting view on desktop only for Emsculpt feature needs to be resized too large *see video*
3. Please upload a clearer image on the contact form, it's blurry

EMSCULPT NEO

See the video for an explanation of the notes to edit below
1. Remove this at the "edit" button at bottom of the page

2. Need more padding on the sides of the text on the mobile version.
3. Make the padding match on the Landing page and the Confirmation page.
4. Update the Hero button to say "GET COUPON" and color it to make it stand out more.
5. Gravity forms do not format well on desktop, please increase space around forms on Desktop (mobile is okay). *refer to video*
6. Offers should be the boldest on forms and forms should read like this:
Get up to

500 OFF

Emsculpt NEO
7. Make the Hero H1 say Emsculpt NEO, not just Emsculpt, and zoom out on the hero for mobile-only 
8. Content is missing or out of order on the Confirmation page, make sure it matches the Landing Page

ABOUT US

1. Remove this "edit" button at bottom of the page

CONTACT US

1. Please add icons vertically instead of the square to the left of the map, *see video* for what I mean(it looks okay on Mobile, just not on Dekstop) - ignore if non-issue  

2. Hero image is being cut off on Mobile only

3. Make sure this is the only contact us page: https://360faceandbody.com/contact-us/.

FOOTER  

See video for any needed clarification and to-do steps below


1. Remove "terms of use" on the footer menu and place it next to "Privacy Policy" with a divider.
2. Add the ADA on the same line as the "all rights reserved".
3. Add financing icons that link on the new page under the Logo, they offer: Care Credit & Cherry (where to add notated on the image above)
4. M
ake sure Hours match Reference Site & Should be: Monday & Tuesday 9am-5pm, Wednesday & Thursday 9am-7pm T, Friday 9am-3pm, & Saturday 9am-1pm.
5. On the Desktop only, fill the space with the disclaimer to match the padding.
6. Add Social Icons under the address: Instagram, Facebook, LinkedIn, & Twitter.
7. Make sure the address reads like the below example and links to Google Map pack:
19647 Solar Cir B 202, Parker, CO 80134
Alyssa Workman, Medstar
Elizabeth Ruffa Elizabeth Sydney Metz, Client Success Manager  Sydney
I want to brainstorm together on how to clarify the audit guide for your portions of the audits and tips on things to remember to watch for since I found some things to edit that did not get notated (please review my edit notes above before we zoom). 

I'll find some time and you can suggest a new time if it doesn't work for you. 

Thank you again as always, your help is appreciated! 
Elizabeth Ruffa Sounds good
Sydney Metz, Client Success Manager  Sounds good!
Ivonne Ackerman, Medstar
Thanks Alyssa Workman, Medstar Alyssa ! I've tasked the developer most of these, the ones that I need Isaac to look at, I'll task at TRELLO. I'll make sure these get done and get back to you!
Alyssa Workman, Medstar Sounds good thx!
Alyssa Workman, Medstar
These edits appear to be completed. I will assign the trello now. 
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.