Tiffany + Nicol 6/12/23
Notes for discussion on upcoming July and other summer promos
Non-invasive BBL keeps coming back as a great idea, maybe she'll run it w/ her promos (INCLUDE THIS IN SEO FOR HER )
Does not want to spend out of pocket for PPC ad spend. She has CS covered by coop and has had Tru covered by that coop. Only if it's a really special thing will she add ad spend to an additional campaign, and only for a limited time as a "push" for something.
Looking into EMsella or Cryotherapy as an alternative to Aviclear (HIDE AVICLEAR PAGE NOW)
She has lost money on it making only 15000 or so and not able to pay the 55000 to run it for another year.
May re-vamp that page to be the new treatment and will pay for cost of webdev by the hour.
Her new location will be next to a gym! Cyro could be GREAT for that.
Will let us know when she is moving so we can do promo around it + change all address mentions on site and GMB. She'll do an open house and we might do a text blast for her on it.
GO AHEAD AND PUT JUNE PROMO ON TREATMENT PAGES
WHERE IS HER JUNE BLOG?
July promo:
Focus on thighs: Build Muscle with Trusculpt on the thighs and get Vela to reduce cellulite FREE. HAVE KELLIE WORK THIS UP
Use couples. Use shorts and polo shirt to indicate Golf aesthetic.
Will send Membership info to put on the Specials page as well.
currently: 1) $100/mo get 20% off, 2) $150/mo get 40% off (all of it in a savings for treatements).
Men come in and get what they want but then drop off and very rarely become habitual users.
The older men come in for CS and work on their love-handles. For AUGUST - work up something where we have Cool + Trusculpt for the lower abs and target couple that look like golfers.
Push SEO on Cool and Trubody.
Use real-life and relatable people. Her demographic doesn't respond well to high end models.
REMIND HER TO PUT HER PACKAGES UP ON SOCIAL MEDIA.
Not a lot of people take advantage of the Truflex. Her friday's are full, but other than that, it's not hitting.
THINKING OF HOW WE CAN GET PARTNERS TO COME IN FOR THIS.
Sculpt you will fall in love with for February. Have the men buy the women these packages for them to do together or with a friend?
"Sculpting for you and your Loves"
SHE DID NOT WATCH THE VIDEO I SENT ON HER MONTHLY ADS
Let her know I found that her highest-watched ad was of this guy but it was converting mostly women. It is a local radio celebrity who golfs. 30% of her revenue comes from Men, but 70% from women so it's good to nod but not focus. Lots of older man and retirement c ommunity.
No teens no one for aviclear.
focus on the old folks.
MAKE SURE PROMOS ARE GOING UP ON GMB
Loves the new Transformation page
Non-invasive BBL keeps coming back as a great idea, maybe she'll run it w/ her promos (INCLUDE THIS IN SEO FOR HER )
Does not want to spend out of pocket for PPC ad spend. She has CS covered by coop and has had Tru covered by that coop. Only if it's a really special thing will she add ad spend to an additional campaign, and only for a limited time as a "push" for something.
Looking into EMsella or Cryotherapy as an alternative to Aviclear (HIDE AVICLEAR PAGE NOW)
She has lost money on it making only 15000 or so and not able to pay the 55000 to run it for another year.
May re-vamp that page to be the new treatment and will pay for cost of webdev by the hour.
Her new location will be next to a gym! Cyro could be GREAT for that.
Will let us know when she is moving so we can do promo around it + change all address mentions on site and GMB. She'll do an open house and we might do a text blast for her on it.
GO AHEAD AND PUT JUNE PROMO ON TREATMENT PAGES
WHERE IS HER JUNE BLOG?
July promo:
Focus on thighs: Build Muscle with Trusculpt on the thighs and get Vela to reduce cellulite FREE. HAVE KELLIE WORK THIS UP
Use couples. Use shorts and polo shirt to indicate Golf aesthetic.
Will send Membership info to put on the Specials page as well.
currently: 1) $100/mo get 20% off, 2) $150/mo get 40% off (all of it in a savings for treatements).
Men come in and get what they want but then drop off and very rarely become habitual users.
The older men come in for CS and work on their love-handles. For AUGUST - work up something where we have Cool + Trusculpt for the lower abs and target couple that look like golfers.
Push SEO on Cool and Trubody.
Use real-life and relatable people. Her demographic doesn't respond well to high end models.
REMIND HER TO PUT HER PACKAGES UP ON SOCIAL MEDIA.
Not a lot of people take advantage of the Truflex. Her friday's are full, but other than that, it's not hitting.
THINKING OF HOW WE CAN GET PARTNERS TO COME IN FOR THIS.
Sculpt you will fall in love with for February. Have the men buy the women these packages for them to do together or with a friend?
"Sculpting for you and your Loves"
SHE DID NOT WATCH THE VIDEO I SENT ON HER MONTHLY ADS
Let her know I found that her highest-watched ad was of this guy but it was converting mostly women. It is a local radio celebrity who golfs. 30% of her revenue comes from Men, but 70% from women so it's good to nod but not focus. Lots of older man and retirement c ommunity.
No teens no one for aviclear.
focus on the old folks.
MAKE SURE PROMOS ARE GOING UP ON GMB
Loves the new Transformation page