New dr: Advanced Rejuvenation Center
-keep ads running per Craig
-currently Amy (the wife) owns the practise and it will eventually transfer over to Craig.
-WZ explained new promotion idea "coolsculpting club" to buy more cycles
-Floria reports about 32 cycles sold in january
-Craig wants specials that stay more static month to month.
-Craig likes trusculpt. Has a strong trusculpt business in manhattan.
-CZ suggests cross-selling coolsculpting leads. Craig adds that maybe making the trusculpt a little less expensive.
-so put up a trusculpt campaign and list as an "alternative treatment"
-Craig would like to boost the campaign to get up to a 90% impression share. CZ says we look more at search loss budget so we could try bumping up the ad budgets by 20%.
-Chris asked Craig to send on some keyword suggestions they use. And forward it on to us to add.
-Craig spends about 3500-5000 on microneedling budget in the city.
-CZ asked if we could move forward with a budget of 1500 a month on google for microneedling
New microneedling campaign:
-CZ first suggested to Craig...new client special:$100 off microneedling, or 3 treatments for $2100 (but cz prefers not to mention that more than one treatment is needed on an offer).
-promo he liked was 1500 face and neck save $700
-Craig decided to go with New client special $250 off
-*CLEAN UP PAGE SO NEW OFFER IS REFLECTED*
-selena on forms, kristabel new pop-ups
New Trusculpt campaign:
-Craig wants to try a trusculpt campaign
-1500 on google budget for trusculpt
-CZ let Craig know that we do SEO work on a monthly basis
-Peak body/Amari clinic is the main competitor and Greenwich medical. But ARC is number 1 in coolsculpting elite.
Website edits requested:
Dr. Mannoli and Dr. Tamayo (?) listed as medical directors for the center. Craig will send the bios over.
Craig wants to add a legacy section to the About Us page. Update will be comped by us.
SEO:
Let SEO team know to start adding in some microneedling blogs. 1 cs and 1 microneedling and other treatments moving forward a month.
New page:
-Craig asked for a quote to create a conditions page to include acne, rosacea, hyperpigmentation, etc.
CZ wants to ask Melissa what conditions to include on this page and SEO related suggestions.
-WZ wants to add to the existing skin rejuvenation page but build it out with conditions sections.
-Craig wants to add curated specials to this page as well.
-Craig wants to start doing "flash sales" promoted through text blast and with e-commerce component.
-
-currently Amy (the wife) owns the practise and it will eventually transfer over to Craig.
-WZ explained new promotion idea "coolsculpting club" to buy more cycles
-Floria reports about 32 cycles sold in january
-Craig wants specials that stay more static month to month.
-Craig likes trusculpt. Has a strong trusculpt business in manhattan.
-CZ suggests cross-selling coolsculpting leads. Craig adds that maybe making the trusculpt a little less expensive.
-so put up a trusculpt campaign and list as an "alternative treatment"
-Craig would like to boost the campaign to get up to a 90% impression share. CZ says we look more at search loss budget so we could try bumping up the ad budgets by 20%.
-Chris asked Craig to send on some keyword suggestions they use. And forward it on to us to add.
-Craig spends about 3500-5000 on microneedling budget in the city.
-CZ asked if we could move forward with a budget of 1500 a month on google for microneedling
New microneedling campaign:
-CZ first suggested to Craig...new client special:$100 off microneedling, or 3 treatments for $2100 (but cz prefers not to mention that more than one treatment is needed on an offer).
-promo he liked was 1500 face and neck save $700
-Craig decided to go with New client special $250 off
-*CLEAN UP PAGE SO NEW OFFER IS REFLECTED*
-selena on forms, kristabel new pop-ups
New Trusculpt campaign:
-Craig wants to try a trusculpt campaign
-1500 on google budget for trusculpt
-CZ let Craig know that we do SEO work on a monthly basis
-Peak body/Amari clinic is the main competitor and Greenwich medical. But ARC is number 1 in coolsculpting elite.
Website edits requested:
Dr. Mannoli and Dr. Tamayo (?) listed as medical directors for the center. Craig will send the bios over.
Craig wants to add a legacy section to the About Us page. Update will be comped by us.
SEO:
Let SEO team know to start adding in some microneedling blogs. 1 cs and 1 microneedling and other treatments moving forward a month.
New page:
-Craig asked for a quote to create a conditions page to include acne, rosacea, hyperpigmentation, etc.
CZ wants to ask Melissa what conditions to include on this page and SEO related suggestions.
-WZ wants to add to the existing skin rejuvenation page but build it out with conditions sections.
-Craig wants to add curated specials to this page as well.
-Craig wants to start doing "flash sales" promoted through text blast and with e-commerce component.
-
nice!